Ways Small Businesses Can Get Involved in the Local Community

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As a small business owner, you know how important it is to have strong connections within your local community. From word-of-mouth referrals to online reviews and shoutouts in community forums – your satisfied customers are often your most powerful advocates. However, building those connections goes beyond delivering great products or services. Getting involved in your community is another driver of customer engagement and long-term growth. Let’s explore five different ways your business can get involved in the community – and the benefits you may see as a result.

Benefits of Community Involvement

The benefits of community involvement are multifold, its impact trickling into everything from your business’ visibility to the economic growth and development of the community. Check out some of the benefits your business might experience from being engaged locally.

  • Increased Brand Awareness: Community involvement will raise awareness about your business. Involvement puts your business’ name in front of more people, increasing recognition and helping it to become a community staple.
  • Improved Reputation: Supporting local initiatives demonstrates your values and commitment to the well-being of your community.
  • Improved Credibility: Being active in the community shows that your business is invested in more than just its own bottom line. This can improve the trust and confidence people have in your business.
  • Positive Word-of-Mouth: Meaningful community involvement generates positive buzz about your business. Research has shown that consumers are more likely to shop with businesses that support causes they care about – and participating in local initiatives demonstrates that you show up to support just that.

1. Sponsor Local Events

From local schools and charities to civic organizations and other small businesses – there are countless organizations that call your community home and host events that bring it together. These events usually provide opportunities for sponsorship, where your business provides financial support toward the event in exchange for recognition and exposure. The arrangement can take many forms – such as showcasing your business and distributing marketing materials, social media posts highlighting your contribution to the event, or your logo in event programs, banners, and signage. The financial support from sponsorships leads to event success and enhanced attendee experience, whereas sponsoring businesses will enjoy benefits like increased brand visibility and positive publicity.

2. Participate in Local Events

Sponsoring events isn’t the only way to show your support – you can also get involved by setting up a table and connecting with potential or existing customers. Talking with attendees puts a face to your business’ name, transforming your business into more than just a logo and a storefront. Showing up and giving your time and attention also sends another powerful message – that you believe your product or service can make a positive impact, and you want to share how it fits into the day-to-day lives of local consumers.

3. Partner with Other Local Businesses

Partnering with local businesses can help you tap into new markets you might not usually reach. This uplifts both businesses, helping offer unique experiences that are relevant to local consumers and reach a broader audience. Additionally, partnering with other established businesses can boost your reputation and credibility – being that another local business views yours as a trusted partner. Consider co-hosting educational events or offering complimentary deals or packages together. For example, partner with a local restaurant to host a Lunch and Learn – where attendees will have lunch via your business contact, while listening to an educational workshop or learning a new skill from you.

4. Engage on Social Media

77% of businesses use social media to reach customers, which presents a unique opportunity for small businesses. You can use social media to your advantage and stand out among the competition simply by engaging with your local community on social media platforms. Consider posting about local events your business is sponsoring or will participate in, tagging other local businesses or ones that are new to town, or engaging in community conversations.

5. Give Back to the Community

There are many ways your business can volunteer its time and resources in the community. Consider an employee day of service, where you organize a day for your staff to volunteer their time with a local charity. Another way to give back to the community is hosting an event for a cause. For example – a local pizzeria can donate a pizza (or the price of a pizza), to a local shelter for every pizza sold. Giving back fosters a sense of goodwill and pride, showing that you are dedicated to bettering the community you serve.

As a small business owner, you wear many hats – and adding a community involvement hat might seem overwhelming. However, your business will experience the benefits of community involvement even by starting small. To start, pick just one community involvement initiative and see how it can take your business to new heights!

Are you a local business within Monmouth or Ocean Counties and looking to get started with a business checking account or make the switch from another financial institution? Contact us to get started today, we’re happy to help!

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. Other terms & conditions may apply, see credit union for details.

Spring Cleaning? Unexpected Items That May Sell for Cash

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Spring is the perfect time to clean and refresh your space, but before you start tossing things into donation bins or trash bags – take a closer look. You might be sitting on extra cash without even realizing it.

With everyday costs continuing to rise, finding simple ways to boost your cash flow can make a difference. In fact, many households have unused items tucked away in closets, garages, and drawers that could be turned into cash.

Here are some commonly overlooked items you may be able to sell during spring cleaning and turn into extra money.

1. Small Appliances & Kitchen Gadgets

That air fryer you used twice. The blender collecting dust. The espresso machine you swore you’d use daily. High-quality kitchen appliances, even gently used – are always in demand.

What to look for in your home:

  • Name-brand appliances that aren’t used often.
  • Specialty gadgets like air fryers, mixers, or espresso machines that are rarely used.
  • Duplicate items you don’t need.

2. Wood Furniture

Before you haul that old dresser or end table to the curb, consider listing it online. Furniture, especially solid wood pieces – can sell quickly, even if it needs a little TLC. Many buyers are looking for affordable pieces they can refinish or repurpose later.

What sells well:

  • Nightstands and dressers
  • Coffee tables and desks
  • Chairs and shelving

3. Old Electronics & Phones

That drawer of old phones, chargers, and tablets? It’s worth checking. Even outdated electronics may sell for parts or refurbishing, and some older models can still hold value.

Look for:

  • Old smartphones
  • Gaming consoles
  • Headphones and speakers

4. Baby Gear & Children’s Items

If your kids have outgrown their gear, you’re in luck. Baby items are expensive, so many parents often look for gently used options.

High-demand items:

  • Strollers and high chairs
  • Cribs
  • Toys in good condition

5. Vintage Collectibles

Some of the most valuable items are the ones you’d least expect. From old toys and books to kitchenware, collectors are always searching for unique finds.

Check around for:

  • Vintage dishware
  • Old magazines and comics
  • Retro toys or baseball cards

6. Garage & Outdoor Equipment

Take a look in your garage or shed. Yard tools and outdoor gear are easy to sell locally, especially in spring when people are getting ready for warmer weather.

Examples:

  • Lawn mowers and trimmers
  • Bicycles and scooters
  • Gardening tools

7. Name Brand Clothing

While not everything will sell, certain pieces may be able to bring in some cash.

Focus on:

  • Designer or brand-name items.
  • New with tags or barely worn pieces.
  • Seasonal items (spring and summer clothing right now).

8. The “Random Drawer” Finds

Don’t skip your junk drawer. Some of the smallest items, like vintage or decorative pieces – can have niche demand online.

Examples:

  • Unique utensils.
  • Decorative hardware.
  • Older, well-made household items.

Where to Sell Your Items

Once you’ve identified what to sell, try:

  • Facebook Marketplace
  • eBay
  • Local buy/sell groups
  • Poshmark and Mercari (for clothing and shoes)
  • Garage sales

Turn Spring Cleaning into Opportunity

Spring cleaning isn’t just about getting organized, it’s a chance to reset your finances, too. By taking a little extra time to sort, list, and sell your unused items – you can boost your savings, pay down debt, or fund upcoming travel or seasonal expenses. Before you throw it away – ask yourself, could this be worth something to someone? Chances are, it is!

Ready to make the most of any extra cash? First Financial is here to help you turn even small wins into bigger financial goals – whether you’re saving, thinking of making a big purchase, or planning for what’s next. Want to see more content like this delivered to your inbox? Subscribe to our First Scoop Blog.

Estate Planning Steps to Protecting a Child with Disabilities

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If you’re a parent, you know raising a child is expensive. For a child with special needs, that cost can more than triple. If you’re the parent of a child with special needs, it’s vital to ensure your child will continue to be provided for after you’re gone. It can be difficult to contemplate, but with patience, love, and perseverance, a long-term strategy can be attainable.1,2

Envisioning a Life After You

Just as every child with special needs is unique, so too are the challenges families face when preparing for the long term. Think about the potential needs of your child. Will they require daily custodial care? Ongoing medical treatments? Will your child live alone or in a group home? Can family members assume some of the care? Answers to these and other questions can help form the vision of what may need to be done to plan for your child’s future care.

Preparing Your Estate

Without proper preparation, your child’s lifetime needs can quickly outstrip your funds. One resource is government benefits, such as Supplemental Security Income (SSI) and Medicaid, which your child may qualify for depending on their situation. Because such government programs have low-asset thresholds for qualification, you may also want to consider whether to make property transfers to your child with special needs.

You should also make sure you have an up-to-date will that reflects your wishes. Consider creating a special needs trust, the assets of which can be structured to fund your child’s care without disqualifying them from government assistance. Using a trust involves a complex set of tax rules and regulations. Before moving forward with a trust, consider working with a professional who is familiar with these rules and regulations.

Involve the Family

All affected family members should be involved in the decision-making process. If at all possible, it’s best to have a unified front of surviving family members to care for your child after you’ve passed on.

Identify a Caregiver

In order for a caregiver to make financial and healthcare decisions after your child reaches adulthood, the caregiver must be appointed as a guardian. This can take time, so it’s a good idea to start setting this in motion as soon as you are able.

To do this, you can write a Letter of Intent to the caregiver and family to express your wishes along with information about your child’s care. This isn’t a legal document, but it will help communicate your desires in writing. Store this letter in a safe place, alongside your will.

Outlining an approach for a child with special needs can be complicated, but you don’t have to do it alone. Working with loved ones and qualified professionals can help you navigate the various facets of financial preparations for a child with disabilities.

Need some help with preparing your future financial plan? Contact First Financial’s Investment & Retirement Center by calling 732.312.1534.  You can also email mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

  1. Investopedia.com, December 14, 2023
  2. AmericanAdvocacyGroup.com, 2024

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named broker-dealer, state or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright FMG Suite.

From Tax Season to Travel Season: How to Plan for What’s Next

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Tax season can feel like a financial reset. Whether you received a refund, had to pay a balance, or simply organized your finances for filing – it’s the perfect time to shift your focus toward the months ahead. Plus after the winter we’ve had, you’re probably dreaming of your next warm weather adventure!

As spring and summer approach, many people like to begin planning vacations, family events, home projects, and outdoor activities. These seasonal plans can be exciting, but they can also bring additional expenses. With a little planning now, you can enjoy everything the upcoming season has to offer without unnecessary financial stress.

Here are a few smart ways to transition from tax season to travel season.

Start with a Seasonal Budget

Spring and summer often come with expenses that don’t appear during other times of the year. Travel, weddings, graduation parties, home maintenance, and kids’ activities can add up quickly.

Take a few minutes to map out what the next few months might look like financially. Consider:

  • Upcoming trips or weekend getaways
  • Events such as weddings, graduations, or family celebrations
  • Seasonal home projects or yard maintenance
  • Summer camps or activities for children
  • Increased spending on dining, entertainment, and gas

By estimating these costs now, you can spread your expenses out over several months rather than facing them all at once.

Put Your Tax Refund to Work

If you received a tax refund, it can be a helpful tool for getting ahead financially. Consider using your refund strategically, for example:

  • Build or strengthen your emergency savings
  • Pay down credit card balances or other high-interest debt
  • Set aside funds specifically for travel or summer plans
  • Contribute to longer-term savings goals

Dividing your refund between savings, debt reduction, and a small treat can help you balance financial responsibility while also enjoying the season.

Rebuild or Strengthen Your Savings

If the past few months included holiday spending, winter expenses, or tax payments – spring is a great time to rebuild your savings.

Setting aside even small amounts consistently can make a big difference. Consider creating a dedicated savings category for upcoming seasonal expenses such as travel or events. Automatic transfers can make this process even easier by helping you save steadily without thinking about it. Having savings set aside for planned activities helps prevent the need to rely on credit later.

Plan Ahead for Travel Costs

Travel is one of the biggest seasonal expenses for many households. Planning early can help reduce costs and avoid last-minute financial pressure.

Before booking a trip, consider:

  • Setting a clear travel budget
  • Comparing transportation and lodging options
  • Planning daily spending for meals and activities
  • Setting aside spending money in advance

Breaking travel costs into smaller savings goals over several months can make trips much more manageable financially.

Prioritize What Matters Most

With warmer weather and a busy social calendar, it’s easy for spending to increase without realizing it. Taking time to prioritize what matters most for the upcoming season can help keep your finances on track.

Ask yourself:

  • Which events or experiences are most important this season?
  • What expenses can be reduced or skipped?
  • Are there ways to enjoy the season without overspending?

By focusing on what brings the most value, you can make intentional choices about how you spend your money.

Move into the Season with Confidence

Tax season may mark the end of one financial chapter for the year, but it also offers an opportunity to reset and look ahead. With thoughtful planning and the right financial tools, you can transition into the spring and summer months with greater confidence.

By budgeting for seasonal expenses, rebuilding your savings, and planning ahead, you can stay in control of your finances while enjoying everything the next season has to offer. Explore our financial tools and resources to help you plan ahead and stay confident in your financial decisions.

Ways to Boost Your Credit if You’re Looking for a Home

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The weather isn’t the only thing heating up – the spring homebuying market will soon be, too. Whether you’re considering making your move this spring or further down the road, your credit score will have a direct impact on your ability to obtain a mortgage and what you will pay for your home over time. Keep reading to learn potential benefits to boosting your credit score and some different ways to do so, before applying for a mortgage.

What is your credit score important when applying for a home loan?

As you probably know, a credit score is the number lenders use to determine your creditworthiness. Check out our guide to understanding your credit score to see all the factors that make up your score. When looking to finance a home, lenders will use the information on your credit report to decide if you’ll qualify for a mortgage and if you do – how much you can afford to pay and the interest rate that will be offered to you.

What are the potential benefits of increasing your credit score before applying for a mortgage?

  • You’re more likely to qualify for a mortgage. Lenders want to see that you have been, and can continue making on-time payments if they were to lend to you. Additionally, they want to ensure you can comfortably take on your mortgage payment along with the other payments you are making on any outstanding debt.
  • Lower interest rates. The interest rate offered to you by a lender is again based on your credit profile. Qualifying for a lower mortgage rate can save you thousands of dollars over the life of the loan.

How can you boost your credit score?

  1. Pay Your Bills in Full and On Time

Payment history shows whether you’ve made on-time payments on your reported loans and if not, how late any previous payments were made. This has the biggest impact on your credit score – making up 35%. If a payment is late, it generally impacts your score negatively and delinquency can stay on your credit report for up to seven years. Over time, the impact of late payments on your score will decrease.

Making your loan payments on time will continue to improve your credit. Additionally, making all payments on past-due accounts can help you avoid further delinquency on your report and build positive payment history.

  1. Lower Your Credit Utilization

Your credit utilization is the amount of available credit you are using. To calculate yours, divide your total credit card balance by your total credit limit, then multiply that number by 100. As a rule of thumb, try to keep your credit utilization for each credit card to 30% or less. To lenders, higher utilization signals a higher risk of missing payments and defaulting on your debt – as it shows you are relying on borrowed money and could be struggling financially.

There are two ways to lower your credit utilization – pay down debt or request credit limit increases. Paying down debt brings the total amount down, while a credit limit increase brings your available credit up. However, try to avoid spending more to match any credit limit increase so you don’t find yourself in more debt.

  1. Slow Down on Applying for & Opening New Accounts

Opening numerous loans and credit cards in a short time can hurt your credit score. New accounts are tied to factors that make up your credit score, such as length of credit history and new credit.

Length of credit history considers factors like the average age of your accounts, and your oldest and newest accounts. Generally, a longer credit history is better for your credit and shows you’ve successfully managed your debt over time.

When you apply for new credit, an inquiry is placed on your credit report. An inquiry shows that a lender requested your credit information, likely to make a lending decision. Depending on other factors in your report, this inquiry may temporarily drop your score.

  1. Review Your Credit Report

Before applying for any type of loan, it is always best to obtain a copy of your credit report and verify that the information is accurate and up to date. This will help you catch potential errors, which you can correct by contacting the credit bureaus before applying for a loan. Federal law allows you to get a free copy of your credit report every 12 months from each credit reporting agency. You can request your free credit report at AnnualCreditReport.com.

If you’re located in Monmouth or Ocean Counties in New Jersey and considering springing into the homebuying market this season, we can help welcome you home with a First Financial Mortgage! Our mortgage loans have terms up to 30 years, personalized service, low fees, and no pre-payment penalties.* If you’re just getting started and have questions, schedule a no-commitment video chat or phone call with one of our mortgage experts. You can also register for our text alerts to see when our mortgage rates change. We’re happy to help with your homebuying journey every step of the way!

*APR = Annual Percentage Rate. Subject to credit approval. Credit worthiness determines your APR. Rates quoted assume excellent borrower credit history and are for qualified borrowers. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. Higher rates may apply depending on terms of loan and credit worthiness. Minimum mortgage loan amount is $100,000. Available on primary residence only. The Interest Rates, Annual Percentage Rate (APR), and fees are based on current market rates, are for informational purposes only. Rates and APRs listed are based on a mortgage loan amount of $250,000. Mortgage insurance may be required depending on loan guidelines. This is not a credit decision or a commitment to lend. If mortgage insurance is required, the mortgage insurance premium could increase the APR and the monthly mortgage payment. See Credit Union for details. A First Financial membership is required to obtain a Mortgage and is open to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. 

Risky Places to Use Your Debit Card (and What to Use Instead)

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Your debit card is convenient, easy to use, and connected directly to your checking account. But that convenience can also mean direct access to your money is on the line if something goes wrong. Unlike credit cards, debit cards pull funds directly from your bank account. If fraud occurs, the money may disappear immediately and can take time to recover while the financial institution investigates.

That’s why it’s important to know where using a debit card may put you at greater risk and when a different payment method might be a safer option. Below are some of the most common places where debit card fraud can occur and what you can do to protect yourself.

Gas Station Pumps

Paying at the pump is one of the most common places criminals target. Gas pumps can be vulnerable to card skimming devices, which secretly capture card information when you insert or swipe your card. These devices can be difficult to detect and may transmit your data to thieves instantly.

Safer options:

  • Use a credit card (or cash), instead of a debit card when at a gas station.
  • When traveling outside of NJ, pay inside instead of directly at the pump.

Outdoor ATMs

ATMs located outside convenience stores, gas stations, or other high-traffic areas can present a risk. As these ATMs may be less monitored, criminals sometimes attach skimming devices or hidden cameras to capture card numbers and PINs here too.

Safer options:

  • Use ATMs directly inside a financial institution or in well-lit locations.
  • Shield your PIN when entering it.
  • Regularly monitor your account for any suspicious activity.

Online Shopping

This method of shopping is convenient, but entering your debit card information online can expose your bank account if the retailer experiences a breach or if the site is fraudulent. With debit cards, fraudulent transactions may immediately withdraw the funds from your account – even while the investigation is underway.

Safer options:

  • Use a credit card for online purchases.
  • Shop only on secure websites (look for “https” at the beginning of the URL).
  • Consider using digital wallets (PayPal, Apple Pay, Google Pay, etc.) or virtual card numbers when available.

Bars, Restaurants, and Busy Retail Environments

Any situation where your card leaves your sight, even briefly – can increase the risk of unauthorized use. In busy environments like bars or restaurants, it can be easier for card information to be copied or mishandled.

Safer options:

  • Use a credit card.
  • Use contactless or mobile payments when available.
  • Review your receipts and account transactions regularly.

Why Credit Cards Often Offer More Protection

Both debit and credit cards have fraud protections, but they work differently. If fraud occurs on a credit card, the funds are not tied to your checking account – and you can dispute transactions without immediately losing funds. With debit cards, the money comes directly from your bank account and may take time to be restored. This is why many financial experts recommend using credit cards for certain transactions – especially online purchases, travel, and higher-risk environments.

Smart Habits to Protect Your Cards

No matter where you use your card (or which kind of card), a few simple habits can help protect your finances:

  • Set up transaction alerts.
  • Review your account regularly for unfamiliar charges.
  • Report lost cards or suspicious activity immediately.
  • Use contactless payments or digital wallets when possible.

Learn More: When to Use Credit vs. Debit

Both debit and credit cards have a place within your financial toolkit. Understanding when to use each can help you protect your money and manage your spending more effectively.

Learn more in our guide: Credit vs. Debit: Which Should You Use?