How to Choose a Financial Institution if You’re Growing a Family

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If you have a growing family, you’re probably used to making big decisions – some of which might be related to family finances. The financial institution you choose to bank with might not always be top of mind, but it is an important aspect of your family’s financial well-being. Ultimately, where you choose to bank is the place you’ll trust with handling both day-to-day financial needs and future milestones. Consider the following criteria when choosing a financial institution that will grow with and support your family both now and in the future.

Your Short, Medium, and Long-Term Needs & Goals

Financial institutions are not one-size-fits-all. Similarly, your financial needs and goals aren’t either. Your co-worker might swear by a particular online-only bank, but you might prefer a local bank or credit union with a nearby branch. It’s important to consider the day-to-day ways your family currently uses money, as well as how they plan to use money in the future when deciding if a financial institution is a good fit. Identify some of your family’s financial needs and goals so you can consider them as you read through this article.

Here are some financial goals that first-time parents or those with changing family dynamics might consider:

  • Purchasing a family vehicle.
  • Saving for a down payment on a home, or preparing to purchase a home.
  • Establishing or adjusting an emergency fund and budget.
  • Introducing children to saving from a young age.

Product and Service Offerings

Your needs might be limited to certain accounts or services now, but they may change as your family evolves.

Let’s say you need a checking and savings account now, but you and your partner would like to become homeowners in the next 5 years. Does your financial institution have a special offer for first-time homebuyers? Would you like a dedicated representative who can assist you through the mortgage process from application to closing? Or, let’s say you would like to introduce your child to saving at a young age. Does your financial institution have accounts for children? If so, do the accounts have the capabilities and protections you would like in place?

Determining now if a particular financial institution has the offerings needed to support your financial goals, can save you time and effort down the road and also help you develop a long-term relationship with your institution.

Convenience and Accessibility

Convenience and accessibility look different for everyone based on preferences, but make sure your financial institution meets your definition of the two. Your financial institution should make your money management easier, not more stressful. Is your family busy managing hectic schedules, making it difficult to make trips to a branch? Would you prefer a financial institution with local branches to make transactions in person? Would you like a financial institution that has easy-to-use online and mobile banking? Can you view and manage all your accounts online or in the mobile app? Consider what convenience and accessibility mean for you and your family.

The Differences Between Financial Institutions

There are a few broad types of financial institutions you can pick from, and figuring out which might be best for you and your family can help narrow down your search.

  • National Banks: Typically offer a broad range of financial products and services suited for various life stages. They may have many branches and ATMs, offering more accessibility, but potentially less personalized customer service. At a bank there are typically higher account fees and borrowing rates, and lower interest rates on deposits.
  • Community or Regional Banks: Typically have a higher-level of personalized service and local expertise due to their presence in the community in which they operate. They might however, have limited financial products and services, branches, and ATMs compared to larger, national banks.
  • Credit Unions: Not-for-profit financial cooperatives that cater to specific members, such as those in certain counties or states, or who work for certain employers. Since they are member-owned, credit unions typically have lower service fees and loan rates, and higher interest rates on deposits compared to other institutions. Depending on the size, a credit union might have fewer branch locations, but typically will participate in an ATM network so their members can access services in various locations. Credit unions are known for delivering personalized service due to their presence in the community in which they operate.
  • Online-Only Banks: These banks operate exclusively through digital platforms such as online and mobile banking, without any physical branches. Without brick and mortar locations, these banks can typically minimize costs and remain competitive with traditional banks – offering the same products and services with comparable or better loan and savings rates, and fees.

If the search for a financial institution for you and your family leads you to First Financial – visit a local branch, call 732.312.1500, or check out our website to find out how you can become a member today.*

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. Other terms & conditions may apply, see credit union for details.

How to Save Money on Maternity Items

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Welcoming a baby is an exciting, and often expensive, life milestone. One area that can quietly add up is maternity clothing. Because changes take place quickly and pieces may be worn for only a short period of time, it can feel difficult to justify spending money on a temporary wardrobe. The good news? With a few thoughtful strategies – you can stay comfortable, confident, and financially mindful throughout your pregnancy.

Here are a few ways to save money on maternity clothes and other pregnancy essentials.

1. Start With What You Already Own

Before purchasing new maternity items, take inventory of your current wardrobe. Many non-maternity pieces can work beautifully during pregnancy – flowy tops, oversized sweaters, stretchy leggings, maxi dresses, and open cardigans. You may be surprised at how long you can make your existing wardrobe work with just a little creativity. Stretchy fabrics and layered looks can carry you through multiple trimesters without requiring a full wardrobe overhaul.

2. Wait Before Buying Everything at Once

It can be tempting to shop right away, but your body will continue to change over several months. Instead of buying a large maternity wardrobe early on, consider waiting until you truly need specific pieces. This helps you avoid purchasing items that may not fit comfortably later and keeps you focused on essentials rather than impulse buys. Buying gradually allows you to better assess what you actually wear and need.

3. Explore Secondhand Options

One of the most effective ways to save is through gently used maternity clothes. Consider:

  • Local thrift or consignment stores
  • Online resale platforms
  • Neighborhood and community social media groups

Maternity clothes are often lightly worn, making secondhand options both affordable and practical. Many parents are often happy to pass along items they no longer need.

4. Say Yes to Hand-Me-Downs

Hand-me-downs aren’t just for baby clothes. Friends, family members, or coworkers who have recently been pregnant may still have maternity clothing stored away. Accepting these items can significantly reduce your expenses and you can always pay it forward when you’re finished with them. Some communities even create informal swaps among expecting parents.

5. Shop Sales and Clearance Strategically

If you do purchase new maternity clothes, timing matters. Look for:

  • Seasonal clearance sections
  • End-of-season sales
  • Outlet pricing
  • Promotional discounts

Focus on versatile basics such as one or two comfortable pairs of maternity leggings, a few tops, and a neutral dress that can be mixed and matched into multiple outfits. A small “capsule wardrobe” often works better than buying many single-use pieces.

6. Use Simple Tools to Extend What You Have

Small accessories can make a big difference. Waistband extenders, belly bands, and layering pieces can help your pre-pregnancy pants and tops last longer. These inexpensive items may allow you to delay purchasing maternity-specific clothing altogether.

7. Keep the Big Picture in Mind

Maternity clothing is temporary. While it’s important to feel comfortable during pregnancy, it’s equally important to prioritize long-term financial goals as you prepare for your growing family. Being intentional with maternity purchases frees up room in your budget for future needs – such as baby essentials, childcare planning, and building savings.

First Financial is Here to Help

Preparing for a new baby brings joy, along with new financial considerations. Saving on maternity items is one way to stay mindful of your budget as you prepare for this next chapter. At First Financial, we’re proud to support families during every life stage. Whether you’re looking to strengthen your savings, build an emergency fund, or create a financial plan for your growing household – our team is here to help you make confident, informed financial decisions.

Explore our savings options, budgeting tools, and resources or connect with a team member today to start planning for your family’s financial future. We’re happy to help!

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. Contact the Credit Union for more information.

Budget Check Up: Tax Time Is the Right Time

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Every year, about 140 million households file their federal tax returns. For many, the process involves digging through shoe boxes or manila folders full of receipts; gathering mortgage, retirement, and investment account statements; and relying on computer software to take advantage of every tax break the code permits.1

It seems a shame not to make the most of all that effort.

Tax preparation may be the only time of year when many households gather all their financial information in one place. That makes it a perfect time to take a critical look at how much money is coming in and where it’s all going. In other words, this is a great time to give the household budget a checkup.

Six Step Process

A thorough budget checkup involves six steps.

  1. Creating Some Categories. Start by dividing expenses into useful categories. Some possibilities: home, auto, food, household, debt, clothes, pets, entertainment, and charity. Don’t forget savings and investments. It may also be helpful to create subcategories. Housing, for example, can be divided into mortgage, taxes, insurance, utilities, and maintenance.
  2. Following the Money. Go through all the receipts and statements gathered to prepare your taxes and get a better understanding of where the money went last year. Track everything. Be as specific as possible, and don’t forget to account for the cost of any lattes on the way to the office each day.
  3. Projecting Expenses Forward. Knowing how much was spent per budget category can provide a useful template for projecting future expenses. Go through each category. Are expenses likely to rise in the coming year? If so, by how much? The results of this projection will form the basis of a budget for the coming year.
  4. Determining Expected Income. Add together all sources of income. Make sure to use net income.
  5. Doing the Math. It’s time for the moment of truth. Subtract projected expenses from expected income. If expenses exceed income, it may be necessary to consider changes. Prioritize categories and look to reduce those with the lowest importance until the budget is balanced.
  6. Sticking to It. If it’s not in the budget, don’t spend it. If it’s an emergency, make adjustments elsewhere.

Tax time can provide you with an excellent opportunity. You have a chance to give your household budget a thorough checkup. In taking control of your money, you may find you are able to devote more of it to the pursuit of your financial goals.

Need some help with preparing your future financial plan? Contact First Financial’s Investment & Retirement Center by calling 732.312.1534.  You can also email mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

  1. IRS.gov, 2025

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named broker-dealer, state or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright FMG Suite.

How Small Businesses Can Use Valentine’s Day to Boost Engagement

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Valentine’s Day is a powerful seasonal opportunity for small businesses to connect with customers, build emotional loyalty, and boost engagement. When approached strategically, the holiday can help businesses stand out, attract new customers, and strengthen relationships that last well beyond February 14th. Here are a few smart ways small businesses can use Valentine’s Day to create meaningful engagement and drive results.

Think Beyond Romantic Love

Valentine’s Day has evolved. Today’s consumers celebrate many forms of love, such as friendships, family, coworkers, pets, and even self-love. Expanding your messaging beyond romantic partners allows your business to appeal to a wider audience and feel more inclusive.

Consider promoting:

  • Galentine’s Day gifts or experiences.
  • Self-care services or “treat yourself” offerings.
  • Gifts for family members or pets.

When customers see your business as part of their meaningful moments, engagement naturally increases.

Create Limited Time Offers

Seasonal promotions give customers a reason to take action. Valentine’s Day is a great time to introduce themed bundles, special pricing, or limited time packages that feel timely and thoughtful.

Ideas may include:

  • Pairing complementary products or services.
  • Offering Valentine’s Day gift bundles.
  • Creating a short-term promotion that encourages early purchases or that lasts throughout this year’s long holiday weekend.

These offers add urgency and keep your business top of mind during a busy shopping period.

Use Social Media to Spark Conversation

Valentine’s Day generates strong activity on social media, making it a great time to engage your audience. Interactive content encourages participation and helps extend your reach organically.

Try these out:

  • Asking customers to share who or what they love.
  • Hosting a simple giveaway or themed contest.
  • Running polls or questions related to Valentine’s plans.

These campaigns help build community while increasing visibility for your brand.

Partner with Other Local Businesses

Collaborating with other local businesses can amplify your Valentine’s impact. Cross-promotions or shared packages introduce your brand to new audiences, while also strengthening relationships within your community.

Examples can include:

  • Joint promotions with complementary businesses.
  • Co-hosted events or giveaways.
  • Shared marketing efforts across social channels or via joint emails.

Local partnerships can make the experience more valuable for customers and reinforce your role in the community.

Personalize Your Messaging

Valentine’s Day is rooted in connection, making it the perfect time to personalize your communication. Thoughtful messages will show customers that you value them beyond the transaction.

This could include:

  • A Valentine’s Day email with a personalized offer.
  • Special recognition for loyal customers.
  • Tailored recommendations based on past purchases or services.

Personal touches help customers feel seen and appreciated, in turn increasing engagement and trust.

Start Early and Stay Consistent

Valentine’s Day marketing works best when it starts early. Many customers plan ahead, especially when it comes to gifts, experiences, or reservations. Beginning your outreach in late January or early February allows you to stay visible and relevant throughout the decision-making process. Multiple touchpoints leading up to the holiday help reinforce your message and keep your business top of mind. If you missed the opportunity this year, save these ideas for next year or another upcoming holiday your business may be able to benefit from in 2026.

Turning Seasonal Moments into Long-Term Growth

Valentine’s Day gives small businesses the opportunity to lean into creativity and emotional connection. When done well, it’s not just about a single day or weekend of sales, it’s about building relationships that support long-term success.

At First Financial, we’re proud to support small businesses as they grow and adapt. Our Business Checking Accounts are designed to help Monmouth and Ocean County business owners manage their cash flow, streamline operations, and prepare for seasonal opportunities. With the right financial tools in place, you can focus more on engaging your customers and building a business you love.

Ready to get started? Visit your local branch, call 732.312.1500, or check out our website to find out how you can become a business member today.*

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. Other terms & conditions may apply, see credit union for details.

Five Valentine’s Date Ideas Under $25

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Valentine’s Day is often associated with fancy flower bouquets, pricey dinners, and big price tags – but when it comes to love, it’s really the thought that counts. A little creativity can make any budget go a long way in making your Valentine’s Day feel special, thoughtful, and romantic. Check out these five Valentine’s date ideas that celebrate love without spending more than $25.

1. Heart-Shaped Pancake or Waffle Bar

Make heart-shaped pancakes or waffles for breakfast or breakfast-for-dinner. Whether you’re making pancakes or waffles, all you’ll need is pancake mix or basic pantry staples to whip up a quick and delicious batter. If you want to take it a step further, pick up extra fixings – such as whipped cream, chocolate chips, or fruit.

To form the heart shapes for pancakes, use a pastry bag with a tip or a resealable plastic bag. Stand the pastry or resealable plastic bag up in a glass (folding the ends over the top) and fill it with the batter.

When you’re ready to cook, draw an outline of a heart on a heated, greased griddle and then fill in the center. If you’re using a resealable plastic bag, fill it with batter and then snip off one of the bottom corners (about 1/4”).

To make heart-shaped waffles, consider purchasing a heart-shaped waffle maker. Buying this waffle maker will still keep your budget under $25!

2. Shopping Challenge

Turn Valentine’s gift giving into a date itself with a shopping challenge. Set a spending limit you are both comfortable with, we’ll say $25 to keep within the parameters of this article – and head to a local dollar store, discount store, or department store together. The challenge is that you will set a time limit to shop separately and pick out items you think your partner will love, keeping within your budget. Think a book by their favorite author, an item they can put together (like a puzzle or LEGOS), or an assortment of their favorite snacks. After you’re done shopping, head home to do a gift exchange of the items you picked out. To make it even more thoughtful, you can take turns explaining why you picked out each item and why you thought your partner would love it.

If you have room left in your budget, consider stopping at a local coffee shop or bakery to pick up a coffee or sweet treat to enjoy together while you exchange gifts.

3. Make Candles Together 

Light the mood with homemade candles this Valentine’s Day. We found a step-by-step tutorial from Joys of Homemaking for how to make homemade candles, and some of the materials can even be found at home. We included a basic guide below, but be sure to visit the tutorial for full instructions.

Materials Needed: Wax melts or flakes (soy wax flakes are recommended and can be found at Hobby Lobby for $10.99) | Essential oils | Candle wicks (traditional or natural) | Disposable wooden stick or spoon, for stirring | Mason jars | Wick anchor (like a clothespin or chopsticks)

Steps:

  • Place the wax in a pot and set the pot on low to medium heat. Stir gently to ensure even melting. If you’re cautious about damaging your pot, a double boiler is the way to go. Simply fill the bottom pot with water and place the wax in the top pot.
  • Once the wax has fully melted, add in the essential oil(s) you selected. The number of drops will depend on the type of oil you are using and its potency – so be sure to do some research.
  • Secure your wick in place. One easy method is to use a small amount of melted wax, or you can choose pre-made wick stickers or anchors available at most craft stores. Once your wick is anchored, it’s time to stabilize it. Lay a chopstick (or a pencil) across the rim of the jar and tape the upright wick to it.
  • Let the wax cool down and then pour it into the jars. As you fill each jar, remember to leave a bit of space at the top.Once you have filled your jars, wait about an hour or so – until the wax solidifies. After the wax has completely hardened, it’s time for the final touch – cutting the wick to your desired length.

4. Game Night for Two

A game night is the perfect way to spend quality time together, have some friendly competition, and create an affordable date right at home. Take inventory of the board games you have, or card games you know how to play – and make a line-up for the evening. If you don’t have any games or cards at home, stick to the $25 budget and purchase one within the spending parameter. To make your game night even more Valentine’s themed, consider buying a couple’s game that tests your knowledge of each other or two-person board games that require you to put your heads together! If video games are more your thing, you can create a game night for those too.

5. Take a Trip Down Memory Lane

If you and your partner have been together for some time, you might have a box stashed under the bed or in a closet – stuffed with mementos and tokens throughout your relationship. Consider pulling this box out to take a trip down memory lane, reminiscing on the good old days. This gives you a chance to connect with your partner and remember exactly what you love about your relationship, which is what the true spirit of the holiday is all about!  If you don’t have a box like this, consider making one together and add photos, love letters, or tickets from events you’ve been to.

If you’re local to Monmouth or Ocean Counties in New Jersey and in search of other affordable ways to get out of the house this Valentine’s Day, or throughout the year – check out our monthly Things to Do on a Budget blog posts. These blog posts are an easy way to stay updated on local, budget-friendly happenings all year round.

We hope you have an enjoyable (and affordable) Valentine’s Day!

90 Years Strong: Why Banking Local Still Matters

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In a financial world that’s increasingly digital, fast-moving, and impersonal, one thing has never gone out of style: people helping people.

That simple idea is what sparked the creation of credit unions nearly a century ago, and it’s the same principle that continues to guide First Financial as we prepare to celebrate 90 years of service today on February 6th!

Pictured above: Tellers and members from our first branch location in Asbury Park, NJ when we were Monmouth County Teachers FCU.

Where Credit Unions Began

Credit unions were born out of necessity. In the early 20th century, many working families and small business owners were shut out of traditional banking. Loans were hard to access, savings options were limited, and financial support often depended on who you knew, not what you needed. Credit unions changed that.

Built by communities, for communities – credit unions were designed to be member-owned, not profit driven. Their mission was clear – to provide fair, affordable financial services and help people build stability, security, and opportunity. That mission still matters today.

The Power of People First Banking

While technology has transformed the way we bank, the value of local, relationship-based financial institutions has only grown stronger.

At First Financial, “putting people first” isn’t just a phrase or a tagline, it’s how business gets done every day. When you become a member, that means you’ll receive:

  • Personal service from people who know your name, your financial goals, and your community.
  • Thoughtful lending decisions made locally, not by algorithms or distant headquarters.
  • Financial guidance rooted in trust, not just transactions.

When you walk into our credit union or connect with us online, you’re not just an account number: You’re a member. An owner. A neighbor.

Investing Where It Matters Most

Local banking keeps dollars circulating close to home. Credit unions are known to reinvest in the communities they serve – supporting local businesses, non-profits, schools, and families. Every loan, every account, and every financial decision contributes to a stronger local economy.

Over the past 90 years, First Financial has grown alongside the people and communities it serves, adapting to changing needs while staying rooted in the same cooperative values that sparked its founding.

Trust Built Over Generations

For nine decades, members have turned to First Financial during life’s biggest moments – buying a home, starting a business, planning their future, and navigating unexpected challenges. Those relationships span generations, creating a legacy of stability and care that larger institutions typically can’t replicate. In an era when financial choices can feel overwhelming, having a trusted local partner makes all the difference.

Honoring the Past, Building the Future

As we celebrate our official 90th anniversary, we’re taking time to reflect on where we’ve been and where we’re going.

This milestone isn’t just about longevity. It’s about resilience, adaptability, and staying true to the values that matter most. Throughout the year ahead, we’ll be celebrating this anniversary with member stories, special promotions, and moments that honor our history while looking toward the future. You can find out all the ways we’ll be celebrating 90 years on our website, which will continuously be updated throughout 2026.

Why Banking Local Still Matters

Ninety years strong is more than a milestone, it’s a reminder that when financial institutions are built on trust, service, and community – everyone benefits. Local decisions create lasting impact, and when people come together with a shared purpose – they can build something that lasts for generations.

Thank you for being part of our story. Here’s to 90 years, and many more to come!

Want to learn more about our journey? Explore our history and the people-first values that have guided us for 90 years.

Not a First Financial member yet but want to join us? First Financial membership is open to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties in New Jersey. Learn more about getting started on our website, or stop into any of our branch locations.

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties.  A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details. Some restrictions apply, contact the Credit Union for more information.