How to Know If You’re Ready to Start Your Own Business

Posted on by
Reply

Embarking on the journey of entrepreneurship is exciting, but also full of responsibility. Before you open your doors (virtual or physical), it’s important to assess not just the business idea itself – but your readiness, your finances, and the structures you’ll need. At First Financial, we’re committed to helping you succeed – not just by offering business banking solutions, but also by helping you ask the right questions.

Here’s how to tell if you’re ready to start your own business.

Personal Readiness: Do You Have the Entrepreneur Mindset?

Starting a business demands more than a great idea. It demands you. Real entrepreneurial success often correlates with certain personal characteristics. We took some insight from Forbes to help us put together the list below.

Drive to succeed and willingness to work hard

If you find yourself naturally motivated to put in the long hours, willing to push past comfort zones, and excited rather than intimidated by big goals – these are strong signs you have the drive. One of the Forbes-Council recommendations: “You’re willing to work hard.”

Resilience and perseverance in the face of obstacles

Business won’t always go smoothly. When things get bumpy, are you someone who pushes on instead of giving up? Do you view failures or setbacks as lessons, rather than dead ends? That resilience is crucial.

Clear sense of ownership and decision-making

Are you comfortable being the one who makes the calls? As an entrepreneur, you’ll be responsible for many decisions – from strategy to finances to operations. Forbes also mentions the ability to “command respect” and lead people, as a sign you’re preparing to lead your own venture.

Passion for your idea (and beyond)

It’s great to love your business idea, but you’ll need to love the work of building it too. From late nights to marketing headaches, you’ll experience it all. If you’re genuinely excited about the whole journey, it’s easier to maintain momentum.

Willingness to learn and adapt

Markets evolve, technologies shift, and customer expectations change. If you’re open to learning, bending and pivoting your approach as needed – you’re in a much stronger position.

If you check off several of these personal traits, you’re likely on firm footing to move forward. If you find some gaps, no worries! Recognizing them now means you can build them intentionally before launch.

Financial Readiness: Are Your Finances & Plans in Order?

Having the mindset is important, but you also need numbers and structures in place. Launching a business without a financial foundation is risky. The Small Business Administration (SBA) outlines the core steps to get started, here.

Step 1: Conduct market research

Before spending money, you’ll want to know if your idea has real potential. The SBA recommends market research to understand your potential customers and competitors.

Step 2: Write your business plan

Your business plan is your roadmap. It forces you to map out your business structure, financials, and marketing approach and provides a tool to show others (partners, lenders) that your idea is serious.

Step 3: Calculate startup costs

You’ll need to estimate how much it will cost to get going and how you’ll finance it. Whether you’re using savings, borrowing, or attracting investors – make sure you fully understand your capital needs. The SBA notes, “Your business plan will help you figure out how much money you’ll need to start your business.”

Step 4: Structure, name, and register

Choosing your business structure (LLC, corporation, sole proprietor, etc.) affects taxes, liability and registration requirements. The SBA calls this step critical: “The legal structure you choose will impact your business registration requirements, how much you pay in taxes, and your personal liability.” You’ll also need to come up with a name for your business and register it with your state, as well as apply for a federal tax ID number (TIN).

Step 5: Open a business bank account

A dedicated business bank account separates your personal and business finances — which is important for bookkeeping, taxes, legal protection, and clarity. The SBA says: “A small business checking account can help you handle legal, tax, and day-to-day issues.”

Step 6: Ensure you have access to business financial services

Beyond just a bank account, you’ll need other tools like merchant services, payment processing, payroll (if you hire), and possibly lines of credit or business loans. Having a trusted banking partner makes a big difference.

Step 7: Risk assessment and insurance

Make sure you’ve thought through what could go wrong — legal and product liability, property damage, cyber risk, etc. Although not explicitly numbered in the SBA’s 10 steps list, risk management is an implied element of “get business insurance.”

How First Financial Can Help

We believe in the power of small business because when businesses succeed, communities thrive. Here are just a few ways we can support Monmouth and Ocean County entrepreneurs like you:

  • Business checking and savings accounts: Simple, affordable, and scalable as you grow.
  • Merchant services & payment processing: So you can accept payments online or in person with ease.
  • Business credit and lending solutions: To help you fund your startup costs or scale operations.
  • Business advisory support: We’ll connect you with resources to build your business plan, understand structure, and set your finances up effectively.
  • Dedicated business banking team: We aim to serve as partners in your success.

Visit our website to learn more about our business offerings.

Starting a business isn’t simply a leap of faith, it’s a calculated risk backed by personal readiness and financial preparation. If you’ve got the mindset, you’ve validated your idea, charted out your business plan, and arranged your finances appropriately – you’re far more likely to launch with confidence and resilience.

And when you’re ready, we’re ready too – to help you open that business account and support your journey. Because when you succeed, we all succeed. Contact us to learn more by calling us at 732-312-1500, emailing business@firstffcu.com, or stop by any branch.

Finish the Year Strong by Considering These Tax Moves

Posted on by
Reply

As 2025 comes to a close, now may be the ideal time to review your tax strategy and find potential opportunities. The steps you take before the end of the year might help you reduce your tax bill. Here are some ideas to consider.

Save now, have more later: If you’re participating in an employer-sponsored 401(k) or 403(b) plan, think about contributing the full pre-tax amount allowed to your retirement accounts by the end of the year. For 2025, the annual limit is $23,500 ($31,000 if you’re age 50 to 59 or 64 and older; $34,750 if you turn age 60, 61, 62, or 63 during the year). If you have a traditional or Roth IRA, you can contribute up to $7,000 for 2025, $8,000 if you’re age 50 or older.1 Traditional IRA contributions may be deductible, but Roth contributions are not.

Time it right, defer or accelerate income: If you expect a significant change in your income from one year to the next — for example, due to a bonus or investment gains — consider deferring or accelerating income. If you expect to be in a lower tax bracket next year, you may benefit from deferring some income into 2026 when it may be taxed at a lower rate. But, if you expect to be in a higher tax bracket next year, accelerating income in 2025 may help reduce your tax liability by taking advantage of your current rate. Timing matters when you’re close to a threshold that impacts tax rates, credits, or deductions.

Hold on for better rates: Holding your investments longer may help reduce your tax bill. If you have stocks or other assets that have appreciated in value, keeping the asset for more than a year means you are typically subject to long-term rates of 0%, 15%, or 20% on any capital gains from a sale (based on your income tax bracket). If you sell the asset earlier than this, your gains are generally taxed at ordinary income tax rates, which may be higher.

Harvest your losses: If you experience capital losses on securities and no longer want to hold the securities in your portfolio, consider selling these underperformers to offset gains from other investments. Losses above the amount of your gains can offset up to $3,000 of ordinary income ($1,500 if your filing status is married filing separately). Unused losses can be carried forward to future years. Watch out for the wash-sale rule, which precludes taking a capital loss deduction if you repurchase the same investment within 30 days before or after selling it.

Save today for your future health costs: Whether you have a health savings account (HSA) through your employer or one you’ve opened individually, contributing more now can help reduce your tax bill. You can boost your HSA savings by increasing payroll deductions or by making direct contributions to your account. For 2025, the contribution limits are $4,300 for individual coverage and $8,550 for family coverage (contributions made by you and your employer count toward this limit). Contributions made through payroll deductions help reduce your taxable income, and contributions made outside of payroll deductions are tax deductible.2

Give more, pay less: If you itemize deductions on your federal income tax return, you can generally deduct charitable contributions, but the deduction is limited to 50% (60% for cash contributions to public charities), 30%, or 20% of your adjusted gross income, depending on the type of property you give and the type of organization to which you contribute. Excess amounts can be carried over for up to five years.

New Deductions

This chart compares some major deductions from the 2017 Tax Cuts and Jobs Act (TCJA) with updates in the One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, and effective for the 2025 tax year.

Questions about this topic? Contact First Financial’s Investment & Retirement Center by calling 732.312.1534. You can also email mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

The information provided is not intended to be a substitute for specific individualized tax planning or legal advice. We suggest that you consult with a qualified tax or legal professional. LPL Financial Representatives offer access to Trust Services through The Private Trust Company N.A., an affiliate of LPL Financial. Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly. CRPC conferred by College for Financial Planning. This communication is strictly intended for individuals residing in the state(s) of CT, DE, FL, GA, MA, NJ, NY, NC, OR, PA, SC, TN and VA. No offers may be made or accepted from any resident outside the specific states referenced.

1–2) 2025 IRA and HSA contributions can be made up to April 15, 2026.

Prepared by Broadridge Advisor Solutions Copyright 2025.

Get Your Business Disaster Ready

Posted on by
Reply

It is often said that the one predictable thing about life is that it’s unpredictable, and emergencies and natural disasters are no exception. Disasters can take many different forms but can all potentially have the same impact – unexpected, costly damage to your business and disruptions to your day-to-day operations. Despite the unpredictable nature of emergencies, you can put yourself and your business in a better position to recover if you are prepared. Here are some ways you can be ready if disaster were to strike.

Consider the Risks to Your Business

Approximately 25% of businesses do not reopen after disasters – but the ones that consider the risks to their business ahead of time are often better prepared to face and overcome them.

Businesses aren’t all affected by disasters in the same way. Each business has unique circumstances that can have an impact on how a disaster will affect their operations and financial position, and what their road to recovery will look like.

Additionally, businesses aren’t all affected by the same disasters. For example, a business in California might want to dedicate more resources toward earthquake preparedness than a business in New Jersey. Although earthquakes can happen anywhere without warning, devastating earthquakes are infrequent in New Jersey – making it less likely that one would cause a business there to sustain major damage. On the same note, emergencies don’t always have to occur from the environment specific to your area. Your business should also prepare for emergencies like cyberattacks or supply chain disruptions, where may not be able to access the resources needed to meet your customers’ needs.

It is important to consider the disasters that are more common in your area and industry so you can target your preparation and resources.

Make a Plan

Once you have considered the specific risks to your business, it’s time to formulate a response plan – or how you will effectively manage those risks.

Emergency plans are not one-size-fits-all; they should be tailored to your business and its specific strengths, weaknesses, and operations. An emergency plan, sometimes referred to as a business continuity plan, will help you prepare an effective response to recovering from a disaster before it happens. A few areas that should be addressed are critical functions, the potential disasters your business could face, immediate priorities, responsibilities of key employees, and strategies and timelines for recovery.

It is important to consider the key staff your plan includes. In small businesses, it is common for team members to wear many hats and have several responsibilities. In the face of an emergency, this could make it difficult for your staff to know which area to immediately prioritize. It could also make it difficult for them to be trained in the most important recovery areas, as they might have conflicting responsibilities. It is commonly said that a fence is only as strong as its weakest link – therefore, every team member should have clearly defined responsibilities and be effectively trained on how to prioritize them.

This plan should be stored in a place that is easy to access – and not where it can be destroyed in a disaster. The SBA Business Resilience Guide is a resource that can help you identify how to prepare for and recover from disasters, which can be included in your plans.

A business continuity plan will look different depending on the emergencies that are addressed. Consult the following resources from Ready.gov to better understand the different risks various disasters pose to your business’ finances and operations.

Practice the Plan

You don’t necessarily have to wait for disaster to strike to execute the plan. It’s a good idea to set aside time to run through the plan with your staff on an annual basis so that they are ready should a disaster occur.

Having an emergency plan in place can make a big difference in the outcome of your small business following a disaster. For more small business tips and resources, subscribe to our First Scoop Blog.

Fall At-Home Date Nights: Cozy Ideas for the Season

Posted on by
Reply

Autumn brings crisp air, changing leaves, and a desire to slow down and savor life’s little comforts. It’s also the perfect time to reconnect with your partner, and you can do that on a budget without ever leaving the house. At First Financial, we believe in building not just financial futures – but meaningful, shared moments. To help you lean into the warmth and creativity this season, here are 10 fall-friendly at-home date ideas that you and your partner will love.

1. Create a Hot Chocolate & Dessert Bar

Transform your kitchen or dining room table into a cozy treat station. Offer various hot chocolate flavors (dark, milk, white, caramel, etc.), whipped cream, flavored syrups, cinnamon sticks, and marshmallows. Pair it with mini desserts like chocolate truffles, cookies, or slices of pumpkin pie. Put on soft music, and enjoy a sweet (literally) conversation.

2. Fall Baking Night

Gather seasonal recipes – think pumpkin bread, apple pie, or pecan cookies, and bake side by side. Work as a team: one mixes the dough, the other decorates or handles clean-up. When it’s ready, enjoy your creation over candlelight with a scoop of vanilla ice cream.

3. Indoor Picnic with a Twist

Lay out a cozy blanket in your living room. Prepare your favorite savory snacks (charcuterie board, grilled cheese, autumn soups) and add candles or string lights to set the mood. Bring in a playlist that reminds you of your earlier days together.

4. Craft Night

Get creative together. Some ideas might include:

  • Making fall wreaths or garland
  • Painting pumpkins
  • Designing homemade candles with scents like cinnamon, apple, or pine
  • Assembling a scrapbook or memory journal

5. Movie Marathon Under a Blanket Fort

Build a cozy fort with blankets and pillows in your living room. Snuggle inside with popcorn and your favorite films or a series you’ve been meaning to watch together.

6. Wine or Cider Tasting

Select a few small bottles of wine or apple cider. Do a mini-tasting indoors, pairing each flavor with small bites like various cheeses, nuts, chocolate, or seasonal fruit. Discuss what you like (and don’t), comparing notes. Bonus points if you try local or regional refreshments.

7. Game Night or Trivia Duel

Dust off your board games or grab some puzzles. Compete in Scrabble, card games, or trivia challenges. Add a fall twist by including themed questions such as, which state produces the most apples? You can even create your own trivia quiz about you as a couple.

8. Read Aloud & Reflect

Pick a short story, poem, or favorite passage from a book and take turns reading aloud. After each reading, pause and reflect on what resonated. Keep things cozy with blankets, a soothing drink, and soft lamps.

9. Outdoor-Indoor Hybrid: Fire Pit & Stargazing

If you have a backyard or patio, light a small fire pit. Wrap yourselves in blankets, sip hot cider or cocoa, bring out blankets and pillows, and gaze at the night sky. You can transition inside later (maybe to that fort you built!) if the temperature drops.

10. Try a Virtual Cooking or Art Class

Sign up for a short online class – such as making pasta from scratch, painting a landscape, or learning to mix cocktails. You’ll follow along side by side, adapting to your pace. At the end, enjoy the fruit of your joint effort.

Final Tips for a Memorable Fall Date Night

  • Set the atmosphere: Dim lights, candles, soft music.
  • Unplug intentionally: Turn off or silence devices.
  • Plan ahead: Pick the menu or craft materials in advance.
  • Be flexible: Let the night evolve organically.
  • Focus on connection, not perfection!

Fall is more than a season – it’s a mood, and a time to slow down and savor. Use these at-home date ideas as a canvas, then tailor them to your own taste as a couple.

Want more inspiration for living well and smart saving? Read more seasonal financial tips and ideas for staying within your budget on our First Scoop Blog!

Saving Money on Your Child’s Extracurricular Activities

Posted on by
Reply

When the neighborhood kids start putting on shin guards and lacing up their cleats for their first soccer game, your child might want to join in too. These extracurricular activities are a great way to get children involved with peers their age who share similar interests and often come with newfound excitement – but they also come with extra costs. Although creating these memories for your child is priceless, they don’t have to crush your budget. Keep reading to learn five tips for saving money on your child’s extracurricular activities without compromising on their experience.

1. Set a Budget

The costs of extracurricular activities can add up fast, so it’s important to come up with a budget before enrolling your little one in any and every activity that catches their eye. This budget should include more than just the registration fees of the teams they wish to join, as the costs don’t stop there. Do some research to find the final sticker price, including hidden costs like equipment, uniforms, and travel. This can help you manage your budget (and ensure it doesn’t take you by surprise) and stick to spending only what you are comfortable with.

2. Rank Activities

Help your kiddo rank the activities they want to try and enroll them in the one or two they marked the highest to start. Not only will this help you save on costs, but it will encourage your child to identify the activities they are most passionate about and prevent them from becoming overscheduled. Overscheduling your little one can put a strain on your wallet, as well as take time away from other important activities – like schoolwork and spending time with family and friends.

3. Find Activities Offered Through the Community or Local Schools

Many counties and townships offer activities at discounted rates to members of the community. Be sure to check out your local and state park system, library system, and community or recreational centers to see what they are offering. For example, your local library might host a free youth book club that would be well-suited for your little book worm.

Furthermore, encourage your child to explore different after-school clubs and activities that are offered at their school. Oftentimes, these clubs and activities are free or inexpensive to join.

4. Buy Secondhand Gear

Enrollment fees are just the tip of the iceberg when thinking about the cost of extracurricular activities. They often don’t include the costs of uniforms or equipment that your child will need to actually do the activity.

Buying secondhand gear from an athletic or thrift store can help you save. You can also find secondhand gear on online marketplaces, such as your local Facebook Marketplace, Nextdoor, or eBay. Additionally, if you know someone whose child used to participate in the activity or may have outgrown their gear – you can ask if they are willing to sell or donate the used equipment to you. You can also consider posting your inquiry to a local community board or group and see if anyone is able to help.

5. Find Creative Ways to Get Discounts

Many leagues and organizations offer discounts to parents and guardians who volunteer their time to their child’s team. Whether you volunteer to be the “team parent” and organize team-bonding activities, manage or coach the team, or help in another capacity – the time and commitment you give may earn your child a discount.

Another way to try and find a bargain is to register your child for their activity as soon as the registration window opens. Several leagues and organizations offer discounts if you are one of the first to register or register within a certain timeframe. Although these discounts may not always be steep, every dollar counts.

With some planning and budgeting, you can help your child pursue their interests without letting your wallet take a hit.

If you’re looking for more money saving tips, subscribe to our First Scoop blog by entering your email address at the top right. And if you’d like some no-cost budgeting tools, be sure to check out our fillable PDF budgeting worksheet on our website, as well as our financial calculators.

Calls About a Loan You Never Applied For? What to Know

Posted on by
Reply

Have you recently received a call (or many) claiming you have a pending loan application you never submitted? You’re not alone. Many consumers have reported getting these types of calls and while they might sound legitimate, they’re often a sign of a scam or an unethical sales tactic.

What’s Really Going On

If you’re getting calls about loans you never applied for, it’s usually one of two things:

  1. A scammer attempting to steal your personal information. These callers may say they need to “verify your identity” or “finish your loan application,” and ask for sensitive information like your Social Security Number, bank account details, or date of birth. Once shared, that information can be used to commit identity theft or fraud in your name.
  2. A high-pressure sales pitch from a questionable lender. Some companies use aggressive marketing tactics to contact consumers who never inquired about a loan, hoping to push them into accepting an offer on the spot. They may use phrases like “you’ve been preapproved” or “your loan is ready for funding,” to create a false sense of urgency.

Red Flags to Watch Out For

Be cautious if the caller:

  • Asks for personal information over the phone, especially if it’s out of the blue and you haven’t applied for any loans.
  • Pressures you to act immediately or threatens penalties for “not completing” your loan application.
  • Claims to represent a well-known lender, but can’t provide clear verification.
  • Uses generic or suspicious contact information (such as a Gmail address or a masked phone number).

What to Do if You Get One of These Calls

  • Hang up and don’t share personal information. Never confirm your identity or provide sensitive details, unless you initiated the call to a lender you are working with on a known loan application.
  • Verify directly with your financial institution. If you’re unsure, call your bank or credit union using a verified number from their website.
  • Report the scam. You can file a complaint with the Federal Trade Commission (FTC) at reportfraud.ftc.gov or your state’s consumer protection office.
  • Monitor your credit reports. Check your reports regularly for new accounts or inquiries you don’t recognize. You can do this for free at annualcreditreport.com.

Protect Yourself with a Trusted Lender

When you need a loan, always work with a reputable financial institution that prioritizes your safety and privacy. At First Financial, we’ll never contact you out of the blue asking for personal information or pressure you about a loan you didn’t apply for. Our team takes fraud prevention seriously and is here to help you navigate your financial needs with confidence.

Stay informed. Stay secure. And remember, when it comes to unexpected loan calls – it’s always better to hang up and dial your trusted lender directly, than to hand over your personal or financial information to a fraudster.

If you’re ever unsure about a loan offer or you’d like to explore legitimate borrowing options, visit us at firstffcu.com or contact our team directly. Keep Thinking First!