Facebook Contest Scams: A Personal Journey Through Fraud

With as many scam blogs as I’ve written or fraud cases I’ve been informed of over the years, you’d think I’d be pretty savvy in spotting or becoming a victim of one myself. And up until last week – I was. I’m sharing a Facebook contest scam with our readers in hopes that it will prevent someone else from becoming a scam victim too. I’d also like to showcase how “good” some of these fraudsters are, and that these scams often play on people’s emotions and allure them in with attractive advertising online when they’re vulnerable.

Keep reading to prevent this type of scam from happening to you, or if you also fell for the same type of scam – how to stop any fraud or ID theft from continuing.

Here’s what happened

After going through an emotional personal situation recently, I found myself being unable to sleep one night. As many of us might also do in that instance, I reached for my phone and decided to scroll through my Facebook feed for a bit until I got tired enough to hopefully fall back to sleep.

After a few minutes, I saw a series of ads that were targeted to my age range, gender, geographic area, the personal situation I had experienced, and one of the women in the ad even looked like me. She was holding up a Michael Kors handbag I had actually been looking at online a few weeks ago but hadn’t purchased. The ad content mentioned, “Enter to win a Michael Kors tote bag, all you have to do is answer 3 easy questions!”

I should have trusted my instincts that told me this is too good to be true, but against my better judgement (and lack of sleep), I proceeded anyway. Before I answered the questions, I did look through the comments on this contest ad that I was about to fill out, and they didn’t appear to be anything out of the ordinary. I also went to the advertiser’s page and saw what looked to be legitimate Facebook users who had commented on the contest post, thanking the advertiser for their bags and with actual photos of the bags they had won and received in the mail.

One user profile commented when someone else asked if the contest was real, “Yes! It was even posted on the Michael Kors page story that they had extra inventory and would be providing retailers with discounted bags to make room for a new summer line.” I even went to that page, and when I (obviously) didn’t see it in their story, told myself it had probably just expired and would be posted again later.

After convincing myself this was legit, I answered the three simple questions. Sure enough, I was selected as a “winner” and would now get my chance to open one of the digital contest gift boxes and see if that box contained the purse prize. Naturally, it did. I was then brought to what appeared to be a secure website form that had a lock icon up top next to the web address.

The message at the top of this form said, “Congratulations, you’ve won! We’ll ship your Michael Kors tote bag within 1-2 business days, just pay $9.95 for shipping and handling.” That’s where I really went wrong, I should have known that any contest or sweepstakes that tells you that you’ve won – now pay us (even if it’s a small nominal or shipping fee), is always a scam.

Thankfully, my guard was somewhat up – and even though I entered my name and shipping address into the fraudulent contest website, I used a landline phone number instead of my cell phone, an old email address that I never use anymore but hadn’t gotten around to deleting yet, and a store Mastercard that had a zero balance instead of my main debit or credit card.

As soon as I entered my card number with its expiration and CVV code and hit submit, I knew I had made a big mistake. Luckily, I had fraud alerts setup on this store credit card, and I immediately received a possible fraud alert text from the card issuer. When I checked my email account, there was what appeared to be a legitimate email – with all the contact information I had entered, as well as an order number and a message that said the bag would be shipping within 1-2 business days, and I would receive another email once it shipped with tracking information.

Even with all that, I still had an uneasy feeling after getting the fraud alert text and I called the customer service number on the back of the card I had used. When I got a representative on the phone, he told me in addition to my $9.95 purchase in question – there were already 12 other pending charges to my account. As he named them all, not one of them was me. The scary part was around half of the pending charges on the card were legitimate purchases that I had made at various merchants in the past (probably so that if I looked at my account I would think I made those purchases).

My card was then shut down immediately, a new one was issued, and all pending purchases to that card were blocked. Had I used my debit card or my main credit card, this scam would have been a much bigger headache – but luckily fraud alerts had been setup for this card and I knew right away that something might not be right and called customer service.

What to do if you paid a scammer with a credit or debit card online

  • As soon as possible, contact the bank or company that issued the card.
  • Tell them a fraudulent charge was made.
  • Have them reverse any transactions, close the card, and issue you a new card by mail.
  • Continue to monitor your account to ensure no additional fraudulent charges take place.
  • Make sure any automatic payments setup using your previous card are updated once you receive your new card.
  • File an online case with the FTC and the FBI’s Internet Crime Center.

If you paid a scammer with another payment method or gave them access to a device, review this helpful guide on what to do. Also visit identitytheft.gov for more tips on what you can do when your personal information gets lost or stolen via a scam.

How to avoid a social media contest scam

If you ever feel uneasy about something – trust your instincts. Always do your research and search online with words like “scam” or “reviews” using the contest or advertiser name, or the prize. It’s also important that if you do have a social media account, that you keep your personal, demographic, and even company pages you follow – private and not public information. Many of these scammers are very sophisticated and will target certain social media users who follow various product pages and online shops, so that they can advertise their scam later on.

When I went back to the contest page afterward to report it to Facebook, I noticed a few comments from people saying, “this is a scam” and similar. However, a few minutes later, all those comments disappeared. When I looked at the Facebook profiles of the people who said they had won and posted photos of their bags, all of their profiles were all created within the last three weeks, they had no friends or activity on their pages, and only a public profile picture. I wish I had thought to check those out before I had unknowingly given my credit card information to fraudsters.

In the end, I luckily was able to catch this scam right away and took it as a very big learning lesson. I hope my experience helps others avoid these types of scams in the future and be more mindful of online contests and ads that target their victims through social media – I know I will!

If you ever see something suspicious online, you can always contact one of our financial experts to help you determine if the offer or website is legitimate. Should you see any fraudulent activity on one of your First Financial accounts, contact Member Services at 732-312-1500 or visit one of our branches.

Get scam savvy and look out for more fraud trends by subscribing to First Financial’s monthly newsletter.

Event Ticket Scams

Looking for event tickets? Identify scams before handing over your money.

A packed show or competitive playoff game can make for a memorable time, but if you’re scrounging for tickets, be careful. Sold out and high-demand events like concerts, festivals, and professional sports can be prime targets for ticketing scams.

In some cases, a scammer may create counterfeit tickets, complete with forged barcodes and real company logos. At other times, a scammer might make copies of a legitimate ticket and sell it to multiple people. In either scenario, the ticket holder won’t know it’s a scam until their ticket is scanned at the gate and they are denied entry. Sometimes a seller will insist on upfront payment with a promise of putting tickets in the mail, but the tickets never arrive – and the seller disappears.

If tickets are being offered at a price that seems too good to be true, or if the seller is pressuring you to send money right away to seal the deal – those are warning signs of a potential scam.

How to Avoid Becoming a Victim of a Ticketing Scam

Buy only from trusted ticket vendors. When possible, purchase tickets directly from the venue. When buying online, purchase tickets from vendors you know and trust. Look for the lock symbol in the web address to indicate a secure purchasing system. You can verify their authenticity by looking them up on the Better Business Bureau or checking to see if they are a member of the National Association of Ticket Brokers.

Check the fine print. You should only purchase tickets from a seller that provides clear details about the terms of the transaction, including the location of the seats, how the tickets will be received, and what the refund policy is.

Use payment methods that come with protection. Be suspicious of sellers insisting on being paid through digital payment apps and keep in mind that certain payment types can’t be refunded (such as person-to-person payments). A credit card is usually the best payment method for event tickets because many credit card companies offer built-in buyer protection for cardholders. Always check the terms and conditions of your credit card to see what protections you have before purchasing.

Be wary of promotions. When you search the web for online tickets, advertisements for inexpensive tickets will often appear. Some of these ads will be ticket scams, especially if the prices are inexplicably low.

If you’re unsure, verify your tickets. Pay a visit to the venue where the event will be held. Present your ticket at Will Call or customer service, and have them verify if your ticket is legitimate.

When it comes to ticketing scams, remember to slow down and ask questions. If you detect suspicious activity, report the seller to your online marketplace or ticketing platform.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. 

 

Fake Jobs, Phony Recruiters: Job Scams are on the Rise

Finding a new job can be a big undertaking. It’s hard to search through countless job descriptions and submit dozens of applications, so when a promising offer comes along – it’s easy to be excited.

But be careful. Fake postings and phony recruiters make up a growing number of scams, known as job or employment scams.

It can happen through email, social media, and on popular job sites. These scammers are generally after two things: your money and/or personal information. You can protect yourself by knowing what to look for.

Spotting a Job Scam

Fake jobs that appear too good to be true. In some cases, a scammer may post an opening appearing to be from a real company, promising a tempting salary and great benefits for little experience. Do an online search of the company, the hiring manager, or the recruiter to determine the legitimacy of the job.

Requests for money. If your potential employer asks you to send them money upfront for things like training or equipment, immediately withdraw your application. A legitimate employer will never ask you to pay for a job.

Recruiters asking for compensation. If you are approached by a recruiter asking for compensation in exchange for helping you find a job, there’s a strong chance the alleged recruiter is really a scammer.

Requests for personal information. Job applications tend to require information like your name, contact information, and work experience – but it shouldn’t go much deeper than that. Companies that require a background check will typically wait until much later in the interview process before asking for personal information like a Social Security Number. Similarly, never provide your banking information for setting up direct deposit until after you are hired. A legitimate company will not ask for those details on a job application.

Urgency to hire immediately. Beware of potential employers who show a sense of urgency to hire you immediately or within the same week of the application. They may want you to “seal the deal” by sending money or personal information. This urgency is to get you to act on emotion before you realize the company or job is fake. If the interview process does not include an in-person or on-camera interview, that should also be considered suspicious.

Key Takeaway

To protect yourself from a job scam – research the company and role, and reject any offer that asks for money or sensitive information upfront or promises great pay for little or no professional experience. When it comes to job scams, remember to slow down and ask questions.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

 

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

 

 

 

Beware of the Seemingly Perfect Rental: It Could Be a Scam

You finally found a rental property to call home. It’s the perfect location, the pictures look amazing, and the price is much lower than you were expecting to pay. All you need to do is send the landlord a deposit and the first month’s rent to seal the deal.

STOP! Before you do that, make sure you’re not sending money for a property that doesn’t exist. Rental scams are yet another opportunity for scammers to steal money. These scams target both new and existing renters, so it’s important to know what to look for.

Tips for Spotting a Rental Scam

Pictures look too good. If a picture shows a beautifully renovated rental at a price that’s well below market rate, be cautious. Glamour photos can easily be found online. Reverse search an image by right clicking.

The listing has errors. Scammers are smart, but often don’t have very good grammar. Listings that have grammatical mistakes and other formatting errors could be signs of a scam.

Pressure to sign and pay right away. A legitimate landlord or rental agent will typically show you a space before renting it. If an agent is pressing you to sign a contract or pay a deposit without seeing the property first, this is a red flag. Especially if they insist you pay with a digital payment platform like Zelle® or Venmo.

There’s no credit check. Landlords and rental companies typically will conduct a credit check to determine if a renter is creditworthy. While some places don’t require a credit check, be careful. Ensure the agent is not taking advantage of your need for housing by offering a fictitious home with lenient eligibility requirements.

Ways to Avoid Rental Scams

 Always ask to tour the property. Don’t rent a place without seeing it. Schedule a time to tour the property to make sure it exists and looks like the advertisement.

Skip listings that look suspicious. Scroll past spam listings, and be skeptical of listings that are priced well below market value or contain grammatical and spelling errors.

Don’t send money in advance. You should never be charged a fee to tour a property, so turn away from any request for an upfront payment. Avoid sending any seemingly legitimate payment like a security deposit or first month’s rent without seeing the space and meeting the landlord or property manager. If the landlord comes up with a convincing story as to why they can’t meet – it’s best to wait until you can schedule a meeting, or search for another rental altogether.

Slow down and ask questions. Don’t allow yourself to be bullied or pressured. If you do, you could be playing right into the hands of a scammer. Take your time, see the property for yourself, and ask all the necessary questions to make sure this is the right space for you.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

 

 

 

Don’t Fall for a Utility Scam This Holiday Season

‘Tis the season for utility cutoff scams to ramp up. If you get a text, email, or phone call from your “utility company” threatening to shut off your power for non-payment this holiday season, don’t panic – it’s most likely a scam.

Threats to Turn Off Water and Power Could Be the Work of Scammers

Many basic necessities rely on utilities we take for granted, and that makes them perfect for a scammer to exploit. Like many other scams, utility scams occur when a scammer pretends to be someone they’re not. In this case, the scammer poses as a representative from your power or water company and threatens to turn off your services unless you send payment right away or provide some important personal information.

Different Approaches, Same Intent

These scams can happen through email, over the phone, via text message, and in person. In some cases, the scammer may report you’ve overpaid for services and ask for a bank account, credit card, or utility account information to allegedly issue a refund. Remember that your actual utility company would already have this information. What’s more likely is that the scammer is trying to get your personal account information to commit fraud.

Utility scams typically include an urgent notice threatening to cancel your service due to a missed payment – leaving you without heat, air conditioning, or water. Scammers use urgency to create panic and scare you into acting fast without thinking or confirming the authenticity of the situation.

Individuals posing as utility workers may even show up at your home for a fake inspection or equipment repair, investigate a supposed gas leak, or conduct a “free” audit for energy efficiency. They will try to charge you for the fake service, sell you unnecessary products, or collect personal information to use in identity theft activities. Don’t fall for these tactics, your actual utility company would not operate in this manner.

Fast Payments Work in Scammers’ Favor

Since electronic payments are a fast way to send money and often can’t be reversed, the scammer may say that they need immediate payment via bank wire, gift card, or digital payment apps like Venmo or Zelle® to keep your utilities running. These scams are often timed for maximum urgency, such as peak heating or air conditioning seasons, or right before a big holiday celebration like Thanksgiving.

How to Protect Yourself

Watch for these warning signs to detect a utility scam in progress:

  • An unscheduled or unsolicited call or visit from someone claiming to represent your power or water company. No matter how great the offer or frightening the situation sounds, decline any action until you can verify its authenticity.
  • Threats to cut off service unless an overdue bill or maintenance cost is paid immediately. Most utility companies send multiple notifications before canceling service.
  • Requests for personal account information or payment via bank wire, gift card, or digital payment apps like Venmo or Zelle®

If you experience any of these situations, follow these steps:

  • Slow down and ask questions, like what the individual’s employee identification number is or ask them to confirm the date and amount of your most recent payment.
  • Do not respond to text or email messages threatening to turn off your utilities.
  • Call the utility company using the number on your bill or the company’s website before taking any action. Do not use a number provided by the representative.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

 

 

 

How Scammers Use Social Engineering to Steal Money & How to Spot Them

As scams become more prevalent, they are also more sophisticated – making them harder to detect. Scammers often employ what is known as “social engineering” to manipulate people into revealing sensitive information.

It’s all about the psychology of persuasion. These scammers take advantage of human nature, aiming to lower your defenses so you’ll act on impulse rather than reason.

Let’s look at some examples of how social engineering uses the powers of persuasion to steal personal information and money:

Pretexting

Building a solid pretext or a fabricated scenario is an important aspect of social engineering. Hackers often research their victims in advance to get a sense of the victim’s personal and professional life to help establish the right pretext with which to approach a victim. This information can easily be found by a simple internet search or reviewing social media activities.

Pretexting is typically the first step in a broader scheme to steal from you. The scammer then pretends to be someone you trust, possibly a representative from your financial institution or a government worker offering loan forgiveness. It often starts with a friendly “hello” and a convincing story that leads the victim to hand over sensitive information that can be used to steal money or commit identify theft.

Baiting

Baiting uses the false promise of an enticing item, such as a monetary reward or free movie download, to trick the unsuspecting consumer into opening a file or providing sensitive information – like their login credentials. Instead of the attached file being the movie or other reward, it is actually infected with malware that will encrypt or take control of the individual’s data, allowing the attacker access to their personal information.

Phishing

Phishing is one of the most common types of social engineering attacks, typically in the form of emails or text messages that look like they are from a reputable source, like your financial institution – informing you of an urgent matter that needs your immediate attention. The message may include a link to a fake website that looks legitimate and suggests that you must provide personal information in order to remedy the urgent issue. This can result in the scammers gaining access to your accounts or learning important details about your identity.

How to Combat this Psychological Manipulation

Knowledge is key. Now that you know what to look for, follow these tips to help protect yourself:

  • Delete requests for personal information or passwords. No one should contact you for your personal information. Not even your financial institution.
  • Disregard offers for help or requests of help from those you don’t know. Especially if unsolicited.
  • Avoid tempting offers. Though it may be difficult to pass on what appears to be a great offer, don’t just dive in. If it seems too good to be true, it probably is. If you’re really interested, take a step back and do some research. Confirm that the company is legitimate by researching reviews. If they are reputable, call the company allegedly offering the deal to ensure the offer came from them and not a scammer pretending to be them.
  • Verify contacts. Scammers usually imitate legitimate companies by mimicking their names in emails or using caller ID spoofing. You can check their authenticity by looking at the domain name of an email address or hanging up on an unsolicited caller, verifying the legitimate phone number, and calling back.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license