Pictured above: First Financial’s Marketing Director Jessica Revoir (L) and E-Marketing Specialist Nicole Andretta (R) with the credit union’s recent CUNA Diamond Award and SIAA Awards.
First Financial Federal Credit Union was recently honored with an “Industry’s Best” Diamond Award in electronic marketing for their new member onboarding PURL (personalized URL) campaign called Welcome2First.
The award was administered by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
In addition, First Financial was also awarded with two Silver Service Industry Advertising Awards (SIAA) – for their First Scoop blog and new identity theft protection products, as well as a Bronze Award for their new employee onboarding video.
Founded in 2003, SIAA is the only advertising awards program to specifically recognize the achievements of the service industry. Many other advertising awards feature consumer goods, packaged goods and other tangible products. The SIAA specifically recognizes the creativity and communication accomplishments of the service industry.
Nearly 2,000 entries were received in this year’s SIAA competition. A national panel of judges reviewed each entry for execution, creativity, quality, consumer appeal and overall breakthrough content.
First Financial also worked with Source4 business and marketing solutions in Parsippany, NJ; Grey Sky Films in Rockaway, NJ; and M2 The Agency in The Woodlands, TX on the above award-winning marketing projects.