Author Archives: Business Development Rep Samantha

It’s a Scammer’s Wonderland: Holiday Charity Scams

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With everything that has happened over the course of the year, there are no shortage of causes that will ask for your help this holiday season. Unfortunately, scammers are not concerned about getting on Santa’s “Nice List,” and are instead taking advantage of people looking to spread holiday cheer to those who need it the most. Let’s break down some common charity scams and red flags to look out for – to ensure scammers don’t dull your holiday spirit this year.

Common Holiday Charity Scams

  1. Back to the Basics—Phone Calls and Texts: Holiday charity scams often begin with an unsolicited phone call or text message, where the individual on the other end of the conversation claims to be from a charity. Don’t throw caution to the wind—while they may claim to come from a real and reputable organization, there are many words that, when strung together (like ‘project’ and ‘love,’ for example), sound like the name of a real charity aiming to do good. The scammer will typically make vague and sentimental claims but cannot seem to elaborate on the charity’s mission or how your donation will be used. They might even begin the conversation by trying to convince you that you’ve donated to them before by sending you a “Thank You” text or email, which might encourage you to donate to them “again.” The caller ID might even appear to be from your local area code or a specific charity, but this is something a scammer can easily spoof. Once they convince you to divulge your information, they will use your funds for anything but the cause they claim you will be supporting. Be wary of interacting with supposed “charities” over phone call or text message, especially if you have never heard of them before.
  2. Crowdfunding, Social Media, and Fundraising Platforms: Crowdfunding involves raising funds online person-to-person, and there are many platforms that allow just about anyone to create campaigns to benefit a specific cause—think GoFundMe. Crowdfunding campaigns are often set up by an organizer to benefit an intended party, whether that is an individual, family, those impacted by a specific event, or even a business. Once people donate to a crowdfunding campaign, it is up to the organizer to disburse the funds to the intended recipient or cause. However, an organizer who is looking to scam others – might use stolen stories or images they found on the internet to corroborate the purpose of the campaign, or not have any intentions of forwarding the funds to the intended party. Make sure to research the organizer of the campaign, the purpose of the campaign, and the intended use of the funds before giving up your personal and financial information. You can also search the images or stories used to ensure they haven’t popped up on crowdfunding platforms in the past.

Tips to Spot Holiday Charity Scams

Although you can’t entirely prevent unsolicited contact from scammers, there are many red flags to be aware of that can signal you’re being taken for a ride.

  1. Sense of Urgency: Fraudsters may convey a sense of urgency to rush you into making a donation or pressure you into falling for their scam. This can sound like a false deadline to donate that is quickly approaching or attempting to guilt you into donating to the cause. A real charity would let their purpose and digital footprint do the talking and not feel compelled to pressure you or rush you to donate.
  2. Think Before You Pay: As with many other scams, the use of unconventional payment methods are red flags for potentially fraudulent activity. A legitimate charity would likely collect donations via check or credit card—not cryptocurrency, a gift card, or by wiring money. A good practice is double checking your bank statements after you donate to a charity to ensure you are only charged for the amount and frequency you authorized.
  3. Spelling and Grammar Mistakes: While this pertains to text messages, emails, and crowdfunding platforms, it is important to note—be mindful of spelling errors or grammatical errors in communications from the charity or crowdfunding campaign organizer. A real charity or organization likely does a twice-over on all communications, as this is foundational to their reputation and how they are perceived by the public. Although it’s easy to brush off as a mistake, these are not the mistakes legitimate charities or organizations typically make.

Want to Donate to a Real Charity this Holiday Season?

It’s worth going the extra mile to ensure you are donating to the cause you care about, especially since donating often involves divulging your personal and financial information. The FTC’s page Donating Safely and Avoiding Scams is a great hub of information and resources that can help you research charities and steer clear of charity scams. Although it might feel awkward asking for a few minutes to research before you donate to a cause, especially if you have someone on the other end of the line – a real charity will allow you to take all the time you need to leave you feeling empowered and confident in donating to their cause. Using research tools like BBB Wise Giving Alliance or Charity Navigator can save you the headache of being left wondering if you donated to a fraudulent person or scheme. Additionally, if anything about your interaction seems off-putting, don’t hesitate to start from scratch and contact the organization or charity directly from contact information found through a trusted source.

First Financial is here to help you make sure your donations end up in the hands of those who need it the most. If you are worried your personal or financial information has gotten into the hands of ill-intended parties, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.

There’s Deals and Then There’s Nightmares: Black Friday Scams

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As people around the United States hurriedly gobble down their Thanksgiving dinner in hopes of securing their spot in store lines, scammers are gearing up to take advantage of one of the most lucrative weeks of the year. While scammers are likely not lining up at storefronts, blending into the crowds of Black Friday deal-seekers, they are doing one thing—preying on the people who conduct their Black Friday and Cyber Monday shopping online.

Here are some current scams you can protect yourself from this upcoming Cyber Week.

1. Fake Shipping Notification Emails and Text Messages

The holiday season provides the types of distractions scammers need to carry out their defrauding attempts. The FTC has urged consumers to heighten their awareness of potential fake shipping notification emails and text messages, whereby scammers capitalize on common emails or texts you might expect to see after a spree of online shopping. You might receive an email or text message saying you missed a delivery attempt, or need to update shipping preferences so that your item can be shipped to you. The email or text message will often claim to be coming from a large retailer, such as Amazon, or a courier such as USPS. However, once you click the link within the message, it will either collect the personal and financial information you enter or install harmful malware on your device.

Here are some tips for protecting yourself against fake shipping notification emails and texts:

  • If you are not expecting a package delivery: Do not click on the link or further interact with the message.
  • If you are expecting a package delivery: Contact the retailer or shipping company using a phone number or website that you know is real—never use the information contained within the message. Additionally, you can go to the site you ordered the item to check the shipping and delivery status.

2. Counterfeit Products

Although the saying, “If it sounds too good to be true, it probably is,” is regarded as cliché—it does have some truth to it. Picture this: an item you have been eyeing has finally slashed its price on Black Friday, but it is sold out on numerous reputable platforms. You navigate over to Amazon in hopes of finding it, and you find that not only is it in stock, but at a cheaper price point, too! There are two red flags present here, both the fact that such a sought-after item is in stock through such a high-traffic retailer and it is selling for cheaper than other reputable websites have it listed for. If you click the “Add to Cart” button and go through with purchasing the item, you’ll find that it is often counterfeit or made with low quality materials — the chief reason it was heavily discounted to begin with, and that is if you receive the item at all.

If you didn’t catch those red flags, here are some tips to prevent yourself from purchasing a counterfeit or low-quality item:

  • Remain Wary of Low-Priced Items from Unknown Brands: If a seller has an unknown name, or one that is not associated with the product, do your due diligence.
  • Read Verified Product and Seller Reviews: If a seller doesn’t have reviews or their products have few, if any, ratings and verified reviews – steer clear. The same goes the opposite way — stay away from products or sellers that have an unusual number of 5-star ratings without detailed comments.

3. Website Spoofing

When you look up your go-to online shop, you expect that it will be one of the first few results due to its popularity, and how often you visit it (no shame there)! When you add items to your cart and provide your personal and financial information during checkout, you probably don’t think twice when you click “Place Order.” Maybe it was after the fact that you thought something seemed a little off, such as an outdated user interface or incorrect grammar. You might have fallen victim to website spoofing, where a scammer creates a fraudulent website that mimics the real website you intended to visit, stealing the information you entered or downloading malicious software onto your device.

Here are some ways to spot website spoofing before your personal and financial information falls right into the lap of a scammer:

  • Incorrect Spelling and Grammar: Businesses often hire entire teams dedicated to webpage design to ensure that so much as a comma is not out of place. If you are noticing even a few incorrect spelling or grammar choices, the website you are visiting is likely not the intended one.
  • Marketing is Inconsistent: Strong and consistent branding is key to successful marketing, and professional organizations will ensure that the business name is spelled correctly, slogans and taglines are always consistent, and brand colors are never a hue off.
  • Unsecure Site: Ensure the site you are visiting has a “lock” or green icon next to the URL, as well as https:// in the URL. This is often a solid piece of evidence indicating that the website is legitimate, since it means the link is encrypted and your sensitive information is protected. However, browsers can be deceived as well — so consider this factor in addition to others when determining if a website is legitimate.

While scams can come in all shapes and sizes, here are some general tips that can help protect you from many scams this upcoming Cyber Week:

  • Avoid Using Public Wi-Fi Whenever Possible: Whether while making purchases, or entering your personal or financial information online.
  • Credit Cards > Debit Cards: Credit cards generally offer more fraud protection than a debit card, and credit card purchases aren’t deducted right from your checking account.
  • Strong Passwords Make All the Difference: Avoid using the same password for any two accounts, and make sure it is a password that would be hard for a scammer to crack.
  • Ensure Your Software is Up to Date: Device, app, and software updates often push out the latest and greatest protections, minimizing vulnerabilities that scammers can try to take advantage of.

First Financial is here to help if you believe your personal or financial information, or one of your First Financial accounts has been compromised. Don’t hesitate to contact us at 732.312.1500 or visit one of our local branches. Stay safe when shopping this holiday season!

Yes – People are Still Falling Victim to eBay Scams

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In a day and age where consumers report at least $10 billion of fraud related losses per year, it is more important now than ever to equip yourself with the tools to detect potential fraud before it happens to you. The FTC revealed that not only did consumers report a 14% increase in fraud related losses, but that online shopping issues were the second most reported category of fraud in 2023. With that in mind, an online shopping and auction platform such as eBay is no stranger to the prevalence of fraud occurring in their online space. Even though it may not be as popular as it once was, surprisingly individuals are still falling victim to eBay scams. If you weren’t aware, eBay is an online marketplace that brings buyers and sellers together to conduct online transactions. With 132 million active buyers worldwide – shopping 2.1 billion seller listings, it comes as no shock that scammers find eBay a lucrative environment to find victims. Look out for these common eBay scams, as well as red flags that can alert you to potential scams, to protect yourself and your wallet if you buy or sell on the platform.

Common eBay Scams

While this is not an all-inclusive list of scams you can expect to see on eBay, these are some of the most common to watch out for.

  • You Send Payment and the Seller Takes Your Money: This one is exactly what it sounds like; you pay for an item on eBay, and never receive the item from the seller. eBay has a Money Back Guarantee program in the case of an unresponsive seller shipping you the incorrect item, or no item at all. However, there are certain eligibility requirements that must be met to take advantage of this guarantee. For example, you must have used approved payment methods and paid via eBay checkout in the transaction, must have attempted to contact the seller, and must have given three business days for the seller to resolve the issue. Additionally, certain items are not eligible for the Money Back Guarantee, which can be found
  • The Seller Ships with an Incorrect Name: This scam involves the fraudster preying on your “good Samaritan” mentality. In this scenario, the seller would ship the package to the correct address, but intentionally use the wrong name to make you believe you received the incorrect package. The fraudster is hoping you return the package to the post office or shipping company, as this voids eBay’s Money back Guarantee since it is considered a refused or returned package. The fraudster gets to keep your payment, and you can’t leave feedback – since it would be considered resolved.
  • Misleading/Counterfeit Listings: A misleading listing is one that entices you to believe you are receiving one thing, but you end up receiving something else – or maybe even nothing at all. The problem with misleading listings is that oftentimes the seller does include the details somewhere in the listing, but it might not be clear to buyers. A counterfeit listing is one that includes a counterfeit item that is advertised as being the real deal. Making purchases online has its downside, such as being unable to verify the authenticity of goods prior to purchase. These “knock-offs” are usually advertised at very attractive prices, so it is good practice to be wary of items that are heavily marked down when they have a much higher market value.
  • Overpayment Scams: We’ve written about overpayment scams in the past, and they’re prevalent on eBay too. In this situation you’re selling an item, and a buyer contacts you and offers you more than you are asking for the item and only if you would take a personal check. In turn, you’re only getting a giant headache in the form of a phony check that will never clear. In addition, you’ve already shipped the buyer your item which they’ll of course keep, and you’ll most likely be responsible for the bounced check or incurred fees from your bank besides.

Red Flags to Look Out For

Unfortunately, the tactics scammers employ to defraud unsuspecting people is constantly evolving. However, keeping some of these red flags top of mind – can help you detect a scam before it happens to you.

  • Short Duration Listings: eBay says to be wary of items that have only been listed for one day. While eBay says there are exceptions to this, such as tickets for an event happening that same day, fraudsters know their luck will run out the longer their item is listed for. The short duration of these listings is often paired with the fraudster expressing a sense of urgency to close the deal.
  • Heavily Discounted/Sold-Out Items: The saying, “If it seems too good to be true, it probably is,” applies on eBay, too. Be cautious of listings showing heavily discounted items, such a luxury handbag, or a popular item that has been sold out, such as the latest gaming console.
  • Sellers Wanting to Conduct Business Off eBay: Whether it’s attempting to personally contact you or enticing you to make a payment off eBay’s online platform, fraudsters know off-eBay communications get them closer to their ill-gotten gains. eBay notes that once communication is taken off their platform, your purchase will not be protected by the Money Back Guarantee. It is always a best practice to utilize eBay messages to communicate with sellers, and use approved payment methods during eBay checkout to complete your transaction.
  • Unsafe Payment Methods: eBay has been in the game a long time, making them an expert in knowing which payment methods are safe. eBay says to take caution with sellers who request payment into overseas accounts, prepaid or gift cards, or cryptocurrency – because oftentimes these transactions cannot be traced. It is always a best practice to go by the list of payment methods offered at eBay checkout. Unsafe payment methods also include personal checks or person-to-person digital payments (Venmo, Zelle, Cash app).

While this list of red flags is a good start in learning to recognize fraud, go with your gut too. Just because something isn’t online or on this list, doesn’t mean it’s not a scam. The more you educate yourself on the actions and tactics of scammers, the more you will be able to tell when something just isn’t right.

What to Do if You Believe You Fell Victim to an eBay Scam

eBay is aware of the scammers infiltrating their platform and has procedures in place to assist customers that believe they have been defrauded.

eBay has a Security Center that is dedicated to providing customers with tips and resources for protecting their information, staying safe from scammers, reporting concerns, and even reporting fraud or stolen goods to law enforcement. There is a great deal of information dedicated to staying safe from scammers, including tips on how to recognize fake emails, web pages, and scams, as well as procedures buyers and sellers should follow in conducting transactions. If you’re looking for a quick way to report a fraudulent seller directly to eBay, click here.

At First Financial, we’re always thinking first about how to best protect the personal and financial information of our valued members. If you ever come across anything suspicious on any of your First Financial accounts, or want assistance in determining if an offer, website, or service is legitimate – give us a buzz. Don’t hesitate to contact our member services department at 732-312-1500 or visit one of our local branches.

Last Minute Scams Ahead of the Presidential Election

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With the 2024 Presidential Election just days away, you might be hearing a lot of political chatter on the news, online, and among those you socialize with. While this might be an exciting or nerve-wracking time, one thing remains true for all voters alike – scammers are getting more desperate to try and scam you out of your personal information and hard-earned money as their chance to use the election as a disguise withers away.

As we mentioned in our recent blog post covering political scams, advances in technology, and especially in artificial intelligence (AI), can make some of these scams harder to spot. These scams can take place in many forms, and although most will take place online, it’s important to remain vigilant even on the phone or with someone standing right in front of you. While you’re taking the time to learn some last-minute facts about our presidential candidates, take some time to learn about these last-minute attempts that scammers will make to defraud you ahead of the election.

Cybersecurity Election Scams

Technological advancement is good, but like anything else – can also have a downside, especially when malicious actors try to use it to their advantage and to your detriment.

  • AI-Related Scams: As we mentioned a few weeks ago, deepfakes – which are videos or audio recordings that seem realistic but are fabricated, can be deployed to attempt to induce someone to perform a certain action. An example of a deepfake in action is receiving an AI-generated robocall that is impersonating a presidential candidate with the intent of spreading misinformation. This robocall might attempt to influence or sway the person on the receiving end of the call to cast their vote in a different manner based on misinformation. The Federal Communications Commission has outlawed robocalls featuring AI-generated voices, citing the exploitation of the technology and how it can mislead and deceive voters. Despite these calls now being illegal, voters should remain wary and skeptical of any calls depicting the voice of a presidential candidate since scammers are continually pushing the limits of what this technology can do.
  • Voter Registration Scams: If you are reading this post, it’s most likely too late to register to vote in the 2024 Presidential Election based on state voter registration deadlines. Additionally, you can only register to vote online, by mail, or in person at a local election office or motor vehicle services office – never over the phone or on-the-spot. Keep this in mind should a scammer approach you over the phone or in person claiming that they can register you to vote last-minute, just days before the 2024 Presidential Election. The scam plays out like this: a scammer reaches out with links to fake voter registration forms or asks you to download an app to register to vote. The fake voter registration forms would steal your personal information, and the malicious app could steal your payment information or log-in credentials. It is always best practice to go in-person or mail your voter registration in yourself.

Other Election Scams

  • Scam PACs: A scammer might also attempt to inspire you to donate to the cause as a “last-ditch effort” to get your presidential pick elected. Political Action Committees (commonly referred to as PACs) pool contributions from donors to support a common cause, whether that is a certain policy initiative or to support the election of a particular candidate running for office. The FBI urges voters to research candidates and their causes before donating, or you could be donating to a fake PAC. Fraudsters can reach out to you via any medium, asking you to donate to support a candidate or cause, when the money is truly for their own personal gain. Additionally, the scammer might display a sense of urgency persuading you to donate, citing that this is your “last chance” to help your candidate get elected. The FBI encourages voters to reference the Federal Election Commission to confirm if a PAC you would like to donate to is registered, to check what their expenditures are on, and to see how long they have been established. You can also go directly to a candidate’s website to learn how to donate and support their campaign if you are skeptical. In the case of protecting your hard-earned money or personal information, it is always worth going the extra mile and doing the research to ensure you are really donating to the political candidate or cause.
  • Fake Surveys and Polls: Election surveys and opinion polls are commonplace during election season. However – be wary of who contacts you, how they contact you, and what type of information they are requesting from you. You can be contacted over phone, email, or text by a person claiming to be administering a survey and collecting the needed information. Although being asked certain demographic information is common, you should never be asked to provide personally identifiable information, such as your Social Security Number or birthdate. Scammers administering these fake surveys and polls may also display a sense of urgency, so always be vigilant as to whether that common red flag is present. Additionally, never click on links in unsolicited emails or text messages, as you could be downloading malicious software or providing your personal information to a bad actor. Lastly, scammers administering fake surveys and polls have been known to promise a reward for completing the survey or requesting credit card numbers prior to sending your prize. Most organizations administering opinion polls do not provide a reward for participation, and no legitimate organization will ask for your credit card number.

With the Presidential Election nearly here, we know it could be easy to get caught up with information overload and miss out on red flags where a scammer is trying to defraud you. By following the above tips, you can help to prevent any fraud or identity theft from happening to you this election season. Keep Thinking First!

Think You’ve Been Scammed?

At First Financial, our number one priority is helping you protect your important personal and financial information. To stay on top of critical alerts and common scams, be sure to subscribe to our First Scoop Blog! If you believe your personal or financial information has been compromised by a scammer, please contact us at 732.312.1500 or visit one of our branches.

Spice Up Your Home This Fall with These Money-Saving Redecorating Tips

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We get it – giving your home a complete “makeover” can seem like an expensive task, which often puts it on the backburner in place of seemingly more important items on the to-do list. However, we often fail to consider the impact of our surroundings on our day-to-day lives and mental and emotional well-being. Janet Sloan of Home Decor Wise says that a home decorated to resonate with your personality and identity can have profound psychological benefits, such as reducing stress and anxiety, promoting emotional well-being, and enhancing productivity. Thanks to DIY (“Do-It-Yourself”) enthusiasts who share their creative ideas on Pinterest, TikTok, and the like, there are plenty of sources of inspiration when it comes to redecorating – and for finding cheap alternatives, too. Whether it’s finding an affordable alternative to an otherwise expensive piece of décor, or getting your hands dirty and “DIY-ing it,” there are plenty of ways to redecorate without breaking the bank, especially if you’re redecorating every time the seasons change. Give these money-saving redecorating tips a whirl when giving your home a “refresh” this fall.

1. One Person’s “Trash” is Another Person’s Treasure: Estate sales, flea markets, and garage sales can all be a great place to start when you are in search of inspiration for your next redecoration or DIY project. Someone could be tossing a piece of furniture or a fixture that no longer serves a purpose in their home, only for you to discover that you can recycle and repurpose it into something you’ll love seeing in your home every day. When you’re roaming around, keep an open mind — you never know just how many creative spins you can put on an item you see!

2. Mount Wooden Crates: Wooden crates can easily be turned into wall-mounted shelves or displays! You can find wooden crates with a certain finish, such as those with a rustic feel, or unfinished if you’d like to paint or stain them yourself. Try using them as a makeshift bookshelf or display for your pumpkins and gourds. You can even lay some fall garland across the tops of the wooden crates to give them more of a festive fall feel!

3. New Uses for an Old Dresser: Among the many things you can find at a local sale will likely be a dresser that someone is letting go of. Dressers are a common piece of furniture that can be repurposed into supply storage. Simply swap out the drawers for fabric bins, sand and repaint the outside as needed or desired, and now you have a wealth of newly discovered storage space! If you’d rather leave the compartments open, you can display your items on the wood as opposed to putting fabric bins within.

4. Repurpose Your Pumpkin: A pumpkin is a common fall gift that keeps on giving! If you have one pumpkin too many and you’re looking to repurpose it, try hallowing it out and making a pumpkin planter or pumpkin vase. To make a pumpkin planter, simply drill or carve a hole at the bottom for drainage, fill it with soil, and plant the fall flowers of your choice. If you are going the pumpkin vase route, you can fill the hallowed-out pumpkin with fake flowers or hide a vase bearing water and real flowers. Now you have a beautiful table arrangement, and can use the insides of the pumpkin for a pumpkin dessert or bake the seeds in the oven for a snack, too.

To take your pumpkin planter to the next level, make it a hanging planter! We recommend swapping out the real pumpkin for a lightweight craft pumpkin such as this one, because they are typically too heavy to hang. Here’s some instructions on turning your faux pumpkin into a hanging planter.

5. Potpourri Can Double as a Simmer Pot: You might commonly hear people reference “pumpkin spice” during this season, and it’s not just because of the lattes! Aside from the countless decorative items fall is associated with, fall is also commonly associated with scents, such as pumpkin spice, apples, and cinnamon. Potpourri opens the door to an abundance of creativity, as there is no right or wrong way to combine natural plant materials to make a fall scent. A simple way to make a fall-inspired potpourri is by combining dried apples, cinnamon sticks, and fall leaves in a decorative bowl, and applying the same essential oils to magnify the scents. After you are done displaying this potpourri as décor, use it as a simmer pot to give your home that warm, cozy fall feel.

6. Reuse Old Throw Pillows: Whether you find throw pillows at a sale, or have a few laying around the house, reusing old throw pillows can be an inexpensive way to transform a room. There’s a couple of ways to repurpose old throw pillows that don’t require expertise in art – like trying out embroidery or fabric paint. Embroidery involves decorating fabric and other materials using a needle to stitch thread or yarn. You can order fall embroidery patterns and kits online, or find a tutorial online if you have the materials you need. If breaking out the needle and thread isn’t quite up your alley, you can use fabric paint to paint a design right onto the throw pillows. You can trace a design you find online, or use free-hand.

7. A Ladder is Not Just a Ladder: One of our favorite creative, and surprisingly functional spins on a common household item – is turning a ladder into a shelf or storage. Some of these functional spins include turning your ladder into a bookshelf, shelving space, or a clothing rack. DIY Enthusiasts details a few of these creative ways to reuse an old ladder at home, many of which include materials you likely already have. Give it a read and try to envision how one of these ladder shelf ideas can change the feel of a room in your home.

Not only are these inexpensive alternatives to traditional interior design, but they will leave you with a fun project and a great story to tell guests if you are hosting in your home this autumn.

We know that some redecorating ideas require more than just traipsing around a local garage sale until you stumble upon a piece of furniture or a fixture that inspires you. First Financial’s Home Improvement Loan is a great option for those looking to chase some of those bigger home improvement dreams, such as redesigning your kitchen. Our Home Improvement Loan features great rates, flexible terms up to 10 years, a fixed monthly payment, and more.* If you’re ready to get started, you can apply online 24/7. If you have any questions or inquiries, don’t hesitate to stop by your local branch or call our Loan Department at 732.312.1500 Option 4.

*Available on primary residence only. A First Financial membership is required to obtain a Home Improvement Loan and is open to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. See credit union for details. Rate will vary based off of applicant’s credit rating. Not all applicants who apply will be approved, subject to underwriting guidelines and credit approval. Visit firstffcu.com for additional information.

Busting the Latest in Imposter Scams

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When trying to stay one step ahead of scams, knowledge can be a powerful tool. In this day and age where scams are getting increasingly more complicated and scammers are deploying creative tactics, you can never know too much about the nature of scams. At First Financial, there is nothing more important to our team than protecting the personal and financial information of our members, and that includes protection from scammers. Below are some common imposter scam tactics you could experience, and how to identify them before it’s too late.

What it is:

An imposter scam starts with an unexpected call, email, or text message from a person, supposedly working for a government agency, financial institution, or popular social media platform, or claiming to be a family member or friend. This person alerts you to supposed fraud or criminal activity occurring in your accounts, and proposes a solution that requires sharing verification codes or moving money. Once you entrust them with this sensitive information, they likely have all the information they need to defraud you. Divulging this sensitive information will always benefit them, and it will harm your finances.

Red Flags:

  • Request of Sensitive Information: A government agency, financial institution, or social media platform will not request that you divulge personal or financial information via call, email, or text. In the case of verification codes, these are used by institutions as a second step to prove that you are really you, so never give a scammer the tool they need to impersonate you and steal your money.
  • Sense of Urgency: The scammer will likely convey a sense of urgency, convincing you that some sort of action needs to be taken now to protect you. They are trying to get what they want quickly, and move onto the next person they can defraud.
  • Moving Money to “Protect” it: When there’s a scammer on the other end of the line, moving your money means losing your money. A legitimate government agency or financial institution will not have you moving your assets off their platform to “protect” them.

Staying Safe:

  • Do Not Divulge Information: If someone is coercing you to divulge your personal or financial information to “protect” you or act before it is too late, you likely need to protect yourself from that person. Simply end the conversation, block them on the platform you were communicating on, and report the interaction to the Federal Trade Commission.
  • Call the Person, Agency, or Company Yourself: Caller ID can appear to be real – but just like many other things scammers take advantage of, this too can be faked. Scammers have been known to spoof your bank’s phone number, and even major government agency phone numbers such as the IRS. If you are trying to call the real individual, agency, or company the person is allegedly calling you from – get that information from a statement, bill, or the company website.

Remember: First Financial will never ask you to share personal information, passwords, or verification codes via call, email, or text. The only thing we ask our members is to remain vigilant to scammers, and continually educate yourself on the evolving nature and tactics of scammers.

While these types of imposter scams have been especially prevalent in 2024, they are likely not going away and will continue to take place in the coming year. If you believe you have been the victim of an imposter scam, you can report it to the Federal Trade Commission at ftc.gov, and/or your local police department.

Questions? Contact First Financial’s Member Relationship Center at 732-312-1500, email us at info@firstffcu.com, or visit one of our local branches.