FREE Business Seminar: DIY Marketing Studio Roadshow

Brand marketing concept with notebook, brand tag and coffee cup on office desk

As a small business owner, it’s not always feasible to hire an outside marketing agency, therefore you simply add another “hat” to your role and tackle the marketing yourself. We know it’s a lot to take on, so join us along with experts Judyth Brown of Walkabout Media Enterprises and Nichole Nappi of N2 Design Services for an interactive workshop to help with all things marketing for your business. From copy writing to web design, we’ve got you covered!

Attending this workshop, you will learn:

  • How to revitalize marketing projects
  • How to optimize your copy writing, social media, graphic & web design, and SEO skills for your business
  • Marketing breakout mini sessions with DIY Marketing Studio – receive expert Marketing tips for your business

Join us on Wednesday, September 14th at 8:30am for networking and a light breakfast followed by our 90-minute workshop at 9am to 10:30am, DIY Marketing Studio Roadshow presented by Judyth Brown of Walkabout Media Enterprises and Nichole Nappi of N2 Design Services. The event will be held at First Financial’s Corporate Office located at 391 Route 9 North in Freehold, NJ. Space is limited – register below. *There will be one-on-one time at the end of the workshop for all attendees to discuss your marketing objectives with the presenters.

Judyth Brown: In the last decades of the last century, Ms. Brown was proudly computer illiterate and determined to remain that way. Since then she has come to her senses in a big way. She now holds a master’s degree in adult education, she started teaching adult computer literacy, and traveled the U.S. delivering business training on digital marketing.  Ms. Brown’s company, Walkabout Media Enterprises, provides local businesses with email marketing and social media management services. Her background in adult education made partnership with Constant Contact an easy choice. As a Constant Contact Authorized Local Expert, she explains the ins and outs of digital marketing, helping small businesses grow with email and social media. Ms. Brown is currently based in the Jersey Shore Arts Center, the beautiful former Neptune High School, offering insight to the digital tools that help businesses thrive.

Nichole Nappi: Nichole Nappi, is a graphic designer and digital artist. She received her Bachelors Degree in Fine Art with a Computer Graphics concentration from Monmouth University. She currently owns a design business, N2 Design Services, and has been serving the business community for over 10 years. Ms. Nappi has worked as a graphic designer at the Asbury Park Press, as a production artist for both a silk-screener and a corrugated box company. By having a diverse background in production and design, she is able to work efficiently to create projects that can be produced in different media. Ms. Nappi currently lives in Wall, New Jersey with her husband and son and enjoys cycling vacations, reading, spending time with her family and creating abstract digital art.

Both Judyth Brown and Nichole Nappi started the DIY Marketing Studio, a community based initiative located in Neptune, NJ. Twice a month small business owners meet with the studio’s creative hosts for expert advice in branding, social media management, and marketing strategy. To learn more about the DIY studio, visit their Facebook page and sign up for sessions on meetup.

Learn “Technology for Your Business” at this FREE Seminar in January 2016

As a business owner, it is vital that you understand and use advanced technologies and techniques. Technology can help increase business efficiency and even expand operations and finding the right accountant to ensure your taxes are filed properly will result in higher success. Join us on 1/28 for a completely free seminar to learn which types of technology are right for you and your business – then you’ll be on your way to being more organized and efficient than ever before.

Attending this seminar, you will learn:

  • How to maximize your savings using technology
  • How new tools can increase your net income
  • How to save money on your tax returns

Join us on Thursday, January 28th at 8:30am for networking and a light breakfast followed by our seminar, “Technology for Your Business” presented by Charles Sales, CEO of Priority Payment Systems Metro and Joseph Acquavella, Co-Founder of ACS & Co. LLP. The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Charles “Chuck” Sales, CEO of Priority Payment Systems Metro, brings over 40 years of experience to the table. Until about eight years ago, Chuck was a commercial banker having been the Vice President of Valley National Bank, WAMU, and Fires Fidelity Banks. In addition, he was also the President of the Union County Chamber of Commerce who serviced more than 1,000 members. While at the Chamber of Commerce, he looked at ways businesses could become more efficient. When he retired from the banking field in 2008, he started a sales business (Priority Payment Systems Metro) and decided that he could make a difference by providing excellent service and great rates in credit card processing without all of the smoke and mirrors that is prevalent in the industry. Today, Chuck processes thousands of dollars for hundreds of merchants all across the country. His clients also use him as a sounding board for various business activities, expansion ideas, equipment purchases, and any other topics that may arise.

Joseph P. Acquavella, Managing Tax Partner. He has been providing Tax advice and consulting services to corporations, partnerships and high net worth individuals for over 25 years. A founding partner of ACS, he has published articles in the Practical Accountant and presented various Tax seminars to accountants, bankers and clients in many industries. He also served as a lecturer for CW Post Graduate School and Fairleigh Dickinson Graduate School. In addition he has served as an adjunct professor at City University of New York. Joseph is a member of the American Institute of Certified Public Accounts Tax Division; He is also a member of the New York State Society of Certified Public Accountants, the New Jersey Society of Certified Public Accountants and he serves on the New York State Society Taxation of Financial Instruments Committee. Joseph was the past president of the Metropolitan Credit Club and member of the Phoenix Credit Club. He holds a M.S. in Taxation from Long Island University and a B.S. in Accounting from Brooklyn College, New York City. He also holds a series 7 NASD license and series 66.

Down to Business: Remember Way Back When…

business man hand use mobile phone streaming virtual business ne

Remember way back when, what life was like before the advent of the Smartphone just 20 short years ago? Do you remember waking up to the voices on an alarm clock radio? You just knew that today was going to be a good day when that song happened to be playing when you woke up!  Speaking of clocks, do you remember when people actually forgot to manually turn their clocks back and arrived an hour late?! Getting lost was both fun and a great excuse for being late, is it even possible to get lost in 2015?

I could go on and on, and I will!  Dating is so easy now, you can just Google your date and find out where they live, where they work, who their friends are, if they’ve been arrested, if they owe anyone money, plus no one can lie about their age anymore!  Remember when researching a topic meant reading chapters of books or encyclopedias written by legitimate experts who had spent most of their life devoted to that subject? Now we have comments, blogs (can you even cite those??) and news articles that we see on the internet – because obviously if you see it on the internet it must be true.

The mobile phone has had quite an impact on the business world as well.  Consider the near extinction of camera stores, watch manufacturers, movie rentals, record stores, print media, and book stores to name a few.  Travel agencies are the new pay phones and the USPS is the new UPS.

You can earn a master’s degree, find a job, work that job, grocery shop, even get married, and raise virtual children right from your couch.  In 2015 thanks to your mobile phone, you can conceivably live your entire life without ever seeing the light of day.  The mobile internet certainly has changed the world as we know it!

In the Business Development department at First Financial Federal Credit Union, we use mobile internet banking to make doing business with us extremely easy.  We are literally a call, click, or text message away – providing personalized attention to each and every business member.  To help save time and money, we offer the latest in mobile technologies, and we have no monthly maintenance fees.  Getting started with a business account at First Financial is also extremely easy. If you are thinking of starting a business or are tired of the fees on your existing business account, contact Matthew Brazinski at or call 732-312-1421, or contact Lisa Weltner at or call 732-312-1426 today.


Marketing and Sales for Business Tips

DSCN0292Recently, Jack Gottlieb – President of The Total Solutions Group, Inc. presented an information packed seminar, which covered significant marketing and sales for business tips.  If you missed the session but would still like to gain some useful insight in marketing or sales for your business, keep reading!

  • The core of a business is the identity of it, its purpose and values.
  • Two important keys for great service are follow through and follow up. If you are doing these two things, it’s not about large quantities of customers – just stay the course and you’ll see results from your follow up.
  • How you deliver your product or service and the way in which it’s used becomes the customer’s experience – this is very important!
  • Create a sense of community with your business – it forms a connection, sense of pride, and refer-ability for your customers.
  • Marketing at its best is fulfilling a need customers didn’t know they had, or answering a question before it is even asked.
  • Marketing is also about creating value for your service and that unique customer experience.
  • It’s not about how much money you make in your business, it’s about how much you keep and re-invest back into it (literally and figuratively).
  • People open their wallets for your service due to the impact it will have on their lives, so be conscious of this at all times.
  • In order to focus on your results – be clear about what you are really providing, not what you are promoting.
  • As a business, you need to market internally to your staff – the same way in which you do outwardly to your customers.
  • Don’t solve a problem, validate a concern! Key sales tactic: If someone says your product is too expensive, validate their concern and ask them what kind of value they are truly looking for.

DSCN0295Here are some important questions you need to ask yourself as a business owner in regard to marketing and sales:

  • How do you connect the value to your customers outside of your products and services?
  • What are customers thinking when looking at all aspects of my business? This includes website, marketing collateral pieces, articles written about the company, etc.
  • How do I gear my website in a way in which I can extend the customer’s experience and still grow sales?

Always remember – don’t just work in your business, work ON it. 

For any business owners out there reading this article – what are some of the key marketing or sales tactics that have worked (or not worked) for your business?  If your strategies were not initially successful – how did you change them into success stories? Comment below – we’d love to hear from you!

Click on the image below to see a highlight video from this seminar!

Screen shot 2014-03-07 at 12.56.10 PM

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.