Down to Business: Grow Your Seasonal Business

family-freezed-ice-cream-bicycle-icicle-tricycles-ice-cream-cart-006-e1446849683144-632x597Let’s talk about seasonal businesses for a moment. If you take a drive south on Route 35 from Point Pleasant Beach through Seaside Heights, you’ll see in high definition the impact of a season.  In a matter of one month, the Jersey Shore will turn from an eerie ghost town into a bustling, crowded resort.  Blinking lights turn to stoplights, and you actually have to pay the parking meter – that is, if you can find a spot.  Lifeguards are on duty, you have to pay to walk on the beach, you can only surf in a roped-off, one block area and fishing is restricted to off hours – ay yi yi!

Seasons can be almost anything: there is football season, car buying season, rainy season, hockey season, dry season, holiday season, boating season, fluke season, hunting season, tax season, hurricane season, Lent is a season…we could go on and on and on.  What further complicates this idea is geography.  Different seasons begin and end on different dates all over the world.  How do you keep track, let alone run a business within a season?

The most successful entrepreneurs are able to support two alternating seasons, but can you?  For example, a man runs a successful parasailing business on the Jersey Shore from May-August, but Puerto Rico’s tourism season runs from October-March, so the parasailing operator sets up shop down in the Caribbean – while old man winter has the northeast in a deep freeze.  Similarly, the landscaper from March-October equips his trucks with snow removal gear for November-February, it’s a win-win.  The key is finding balance to turn the off season into a busy season.

These ideal, perfectly balanced business models are very difficult to find, especially for a new entrepreneur.  If you are a new business starting out, or even an existing seasonal business searching for balance, First Financial is here to help!  Our Business Accounts do not have a minimum balance or monthly fees, so when you are carrying thinner balances during the slower months, you won’t have to pay for it.  You can spend less time worrying about bank fees and more time searching for that winter gig to compliment your seasonal summer business! Let us help you expand and get your off-season business plan in tact – contact us by emailing today.

Business Financial Planning and Budgeting Seminar Summary

DSCN0302Jack Gottlieb, President of the Total Solutions Group, Inc., recently held part two of his interactive and inspirational business seminar series to help attendees put their business ideas on paper and start thinking about the long-term goals they have not only for their businesses, but for themselves. Jack further explained the importance of identifying your business values and goals as well as how you can start digging deeper into the logistics and analytics of your company. It is important to look at the big picture of where money is going, what is profitable and what isn’t – is key in the success of your business.

Check out some of the important information that was covered during the business financial planning and budgeting session of this series:

  • It is imperative that you answer the following questions in order to understand the core of your business. So grab a piece of paper and put your thinking cap on:
    • What is the value you want to create and how are you going to create it?
    • What are your needs vs. your wants?
    • Where is your money coming from and who will make that decision?
    • How are you best utilizing your money?
    • What is your business really about and do you know if you are succeeding?
    • What you insanely passionate about when it comes to your company?
    • What does your business all boil down to? Where is it going and where do you want it to go?
  • Don’t just look at the numbers, look beneath them to see what they mean for your business. Numbers aren’t only associated with money, they mean much more – i.e. customers, sales, marketing, engagement, time, etc.
  • Be SMART when it comes to setting goals: Specific Measure Attainable Relevant Time-Bound
  • There are 5 Cornerstones to every business:
    • 1. Living your core
    • 2. Being relevant
    • 3. Being sustainable
    • 4. Being replicable
    • 5. Being scalable
  • Ask yourself, “What is the REALLY most important goal I’d like to achieve by the end of 2014?”
  • 9 Core Areas of your plan:


  • You can learn more about a business from what it spends money on, not how much it makes. Great businesses don’t work for money, they have their money working for them. Funding our business and life is the main purpose of money.
  • It’s not about the budget, it’s about the value that money can bring vs. how much it will cost. If it’s worth doing it’s worth measuring!
  • The 5 Levels of Change:
    • 1. Lack of Understanding
    • 2. Creates Uncertainty
    • 3. Leading to Perception
    • 4. Shift in Behavior
    • 5. Performance

Ultimately, in order to truly succeed in business you need to find bigger problems to solve. It’s about making better decisions and mastering your capabilities, not about making money.

DSCN0305Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.