Small Business Spotlight: White Lilac Inn in Spring Lake

We are pleased to present a blog post which features one of our current businesses, how they got started, and how First Financial has helped them grow their business. If this inspires you to want to expand your business goals or see how First Financial can assist you further, feel free to reach out to us. Keep reading to learn more about our featured Business of the Month, White Lilac Inn in Spring Lake. 

White Lilac Inn: 

Set in a circa-1880 property, this charming Spring Lake Victorian-style B&B with white wrap-around porches is a 2-minute walk from Wreck Pond, less than a mile from the shores of the Atlantic Ocean, and 6 miles from Jenkinson’s Aquarium in Pt. Pleasant.

Airy rooms and suites feature free Wi-Fi, TVs, fireplaces and private bathrooms, as well as air-conditioning. Some offer whirlpool tubs, ceiling fans, and private porches. Suites add extra bedrooms, canopy beds, sofas and/or mini-fridges.

Full breakfast is served in a bright dining area with private tables. There’s also an elegant fireside lounge with antique furnishings, as well as loaner bikes and free beach passes.

Owner: Mari Kennelly

Years in Business: 24

Previous Careers: Art teacher, school picture photographer, wedding photographer, foreign exchange student teacher for students from Japan, real estate sales, and art gallery management.

What do you love most about this business? The people!  It’s so nice to see returning guests, some every year, some every few years. Sometimes it seems the world comes right to your doorstep. It is great meeting and forming relationships with many wonderful and interesting people.

What has your biggest challenge been in business? Trying to schedule time for myself, you learn to take time off and plan ahead. Also it is important to schedule and NOT try to do everything yourself.

What do you like most about banking with First Financial? Very helpful tellers! One gal went out of her way to help me set up my account so I can view it online. Your seminars are very valuable too. They helped me get an idea of what some online placement such as Facebook can do for your business.

What is your key to success? Enjoying people and helping them to get to know the area. Making them feel comfortable, being there but not hovering. They can reach me when they need me, but they can enjoy the Inn with each other.

If you are looking for a great local staycation, or have friends or relatives coming into town, definitely check out White Lilac Inn in Spring Lake!  For more information visit

Ready to grow your business? Call the Business Development Department at 732.312.1500, email or stop by any branch location. Learn more about our Business Account products and services on our website.

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