Now that you’ve mapped out your marketing plan, you need to figure out what worked and what didn’t, in terms of attracting customers to your business. It’s important to determine which funds are being spent the right way in order to make sure you get as much return on your marketing investment as possible. There are a few ways you can do this, which we’ve outlined below. Be sure to take the time to do the research to determine your ROI, allowing you to tweak your marketing methods to maximize your presence in your target demographic.
The first and least expensive way is to survey your customers to find out how they learned about your business. When you are meeting with your customers, or when they are at the register, just simply ask “How did you hear about us?” There are also other methods, such as web sites and software that allow you to survey those who go to your website. An example is Survey Monkey, a low cost online survey program which enables you to select the best plan for your business based on the number of online surveys you might want to send out over the course of a year. Some of these methods do cost money, but can easily help you determine how effective your campaigns are.
Additional, inexpensive ways include:
- Video monitoring and clipping services to determine TV viewerships
- Setting up special web pages that are for the specific purpose of radio ad promotions so that you know which customers came from your radio listenership
- Setting up Google analytics for your website
- Setting up Facebook Insights for business or fan pages
- Using Twitter to see how many followers you have and how interactive you are
Be sure to maintain a positive viewpoint along the way. This is a learning process and it may take a bit of tweaking to get your ROI just right. Try to think of ROI in other ways instead of the definitive “Return on Investment,” such as:
- Re-Organizing Identity
- Releasing of Information
- Recognizing our Industry
- Realizing obtainable income
- Retiring old itinerary
- Rewarding our interests
Soon enough, you’ll be on the path to your perfect ROI marketing equation.
Share your personal definition of ROI that you came up with by leaving a comment!
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