Marketing and Sales for Business Tips

DSCN0292Recently, Jack Gottlieb – President of The Total Solutions Group, Inc. presented an information packed seminar, which covered significant marketing and sales for business tips.  If you missed the session but would still like to gain some useful insight in marketing or sales for your business, keep reading!

  • The core of a business is the identity of it, its purpose and values.
  • Two important keys for great service are follow through and follow up. If you are doing these two things, it’s not about large quantities of customers – just stay the course and you’ll see results from your follow up.
  • How you deliver your product or service and the way in which it’s used becomes the customer’s experience – this is very important!
  • Create a sense of community with your business – it forms a connection, sense of pride, and refer-ability for your customers.
  • Marketing at its best is fulfilling a need customers didn’t know they had, or answering a question before it is even asked.
  • Marketing is also about creating value for your service and that unique customer experience.
  • It’s not about how much money you make in your business, it’s about how much you keep and re-invest back into it (literally and figuratively).
  • People open their wallets for your service due to the impact it will have on their lives, so be conscious of this at all times.
  • In order to focus on your results – be clear about what you are really providing, not what you are promoting.
  • As a business, you need to market internally to your staff – the same way in which you do outwardly to your customers.
  • Don’t solve a problem, validate a concern! Key sales tactic: If someone says your product is too expensive, validate their concern and ask them what kind of value they are truly looking for.

DSCN0295Here are some important questions you need to ask yourself as a business owner in regard to marketing and sales:

  • How do you connect the value to your customers outside of your products and services?
  • What are customers thinking when looking at all aspects of my business? This includes website, marketing collateral pieces, articles written about the company, etc.
  • How do I gear my website in a way in which I can extend the customer’s experience and still grow sales?

Always remember – don’t just work in your business, work ON it. 

For any business owners out there reading this article – what are some of the key marketing or sales tactics that have worked (or not worked) for your business?  If your strategies were not initially successful – how did you change them into success stories? Comment below – we’d love to hear from you!

Click on the image below to see a highlight video from this seminar!

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Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Learn Marketing and Sales for Business at this Seminar in February 2014

Key to SuccessAre you looking to learn new techniques to drive sales and publicize your company? Jack Gottlieb, President of the Total Solutions Group, Inc. will be providing top-notch information to help you market your business in this technological and aggressive economy. We invite business owners, those interested in starting a business and professionals in the marketing and sales fields to attend this informational seminar.

During this seminar, you will immerse into and apply the key elements of building a marketing strategy that will provide the foundation needed to build a business in today’s more competitive environment. This will include knowing your customer’s true needs, branding and gaining consistent leads as a result. From there you will develop a more strategic approach to maximizing sales opportunities and relationships with key customers.

Join us on Wednesday, February 26th at 8:30am for networking and a light breakfast followed by our seminar, “Marketing and Sales for Business.” The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

*Please note that this seminar is free of charge for First Financial members to attend. The seminar is open to non-members of the credit union to register and attend, however a $15 fee payable by check or cash will be collected at the seminar and credit union membership will be confirmed for all in attendance at the seminar. Should a non-member wish to become a First Financial member after attending the seminar, $5 will fund their membership deposit and be kept in their base savings account upon membership opening, and the other $10 will go to the First Financial Foundation for scholarships and classroom grants.

“Part 1: Create a Plan to Start Your Dream Business” Seminar Summary

DSCN0267Jack Gottlieb, President of the Total Solutions Group, Inc., recently held an interactive and inspirational business seminar to help attendees put their business ideas on paper and start thinking about the long-term goals they have not only for their businesses, but for themselves. Jack explained that there is more to planning a business than just your business proposal, and it starts with you – what you want to accomplish as an entrepreneur and how you can stand out from other business owners.

Check out some of the important information that was covered during part one of this series:

  • One of the first questions you should ask yourself is – “What is your business reallyabout?” If you don’t know, think about it then write it down – you will constantly refer back to this.
  • The core of a business: purpose and value, what need is being resolved and what value is your business offering?

  • Your ultimate goal: Getting your business to work for you and not you working for your business.

  • Establish the product(s) that you want to offer and what will it do. Figure out what your key products are.
  • Establish the service you want to provide — how you support it and ensure it.
  • Establish the type of experience you want for your customers — how you deliver it and how they use it. Everything is an experience. Build your community around your business.DSCN0269
  • Establish your community – the connection, pride and referrability is imperative to your business. In the long run, you want to have your company grow, impact people and expand.
  • Create a real passion – see it, feel it and live it.
  • If you’re spending money that isn’t helping your business grow, you must re-evaluate your spending patterns.
  • The 3 cornerstones of having a successful business are: want vs. need, value you offer and making a profit.
  • Jack recommended this book for all entrepreneurs: “Rich Dad, Poor Dad” by Robert Kiyosaki.
  • Another question to ask yourself: How does your business attract money, and how are you spending the money coming in?
  • An effective business plan: The way you think, should be the same way you plan, build, and communicate your business.
  • For inspiration, research successful companies such as Disney, Microsoft and Apple and see how they got started.

Click on the image below to see a highlight video from this seminar!

Business Series Part One

Don’t miss out on part-two of this “Building Your Business Dreams” seminar series! “Business Financial Planning and Budgeting” will be held this Thursday, February 13th from 8:30am-10:30am at our Wall Office located at 1800 Route 34 North, Building 3 Suite 302. Time is running out – register here!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.