Learn How to “Get Your Business Off the Right Way” at this FREE Seminar in November 2014

pplDo you have a new business or looking to start one and want to learn some best practices to get your company off the ground? Attend this upcoming free seminar on 11/5 presented by SCORE counselor, Joe Wasilewski and learn how to get your business plan together, tax and accounting advice, and so much more!

Attending this seminar, you will learn:

  • Business Formation Process in NJ; LLC vs Partnership vs Corporation
  • Accounting and Tax Issues for the Start Up Business
  • Business Plan Preparation and Steps

Join us on Wednesday, November 5th at 6pm for our free “Get Your Business Off the Right Way” Seminar presented by CPA, Joe Wasilewski, of the SCORE Association. The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

The SCORE Association is a national nonprofit organization with a public service mission to maximize the success of America’s existing and emerging small businesses. SCORE’s 10,500 members provide client counseling and training through a network of 389 chapters, 800 branches, and a national as well as individual chapter Web sites. SCORE has been a resource partner with the Small Business Administration (SBA) since 1964. Their volunteer members, who are both retired, or actively engaged in their business or profession, have many years of experience to bring to bear on helping to create stronger more profitable businesses.

Learn Facebook, Twitter, and Hootsuite for Business at this Seminar in May 2014

7563.Business-Social-MediaIs managing your social media messaging becoming a must? Join Social Media expert, Deborah Smith, for a deep dive into managing your Facebook and Twitter company accounts and learn how to use one of the most popular (and FREE) dashboard tools available, Hootsuite.

Attending this seminar, you will learn how to:

  • Create your content calendar and schedule posts
  • Set up search queries to monitor mentions of your business, your competitors and conversations your customers are having
  • Uncover important people to follow and how to stay on top of their conversations with lists

Join us on Thursday, May 8th for networking at 8:30am and then promptly at 9:00am for our business seminar titled, Facebook, Twitter, and Hootsuite for Business, presented by Deborah Smith, owner of Foxtrot Media, LLC. Cost to attend this seminar is $10. The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall NJ. Space is limited – Register today!

Deborah Smith is the owner of Foxtrot Media, LLC a Social Media Consulting and Management company. Deborah got her start in social media over 12 years ago when she launched an E-Commerce business which operated a network of websites serving the Nanny Industry. She began employing email groups, chat rooms and online message boards as marketing and networking tools well before the term “Social Media” was ever conceived. When the new tools like Blogs, Twitter, Facebook and LinkedIn emerged, Deborah was an early adopter and soon mastered these tools for her own business. In 2007, she launched her first blog, JerseyBites.com, a collaborative food blog with over 35 contributors throughout the state. JerseyBites now welcomes over 25,000 visitors per month and was recently named content partner to NJ.com for food news in New Jersey. Deborah was also recently named one of 100 Constant Contact local experts in the country. She is an experienced corporate trainer and social media consultant for businesses throughout the tri-state area.

Marketing and Sales for Business Tips

DSCN0292Recently, Jack Gottlieb – President of The Total Solutions Group, Inc. presented an information packed seminar, which covered significant marketing and sales for business tips.  If you missed the session but would still like to gain some useful insight in marketing or sales for your business, keep reading!

  • The core of a business is the identity of it, its purpose and values.
  • Two important keys for great service are follow through and follow up. If you are doing these two things, it’s not about large quantities of customers – just stay the course and you’ll see results from your follow up.
  • How you deliver your product or service and the way in which it’s used becomes the customer’s experience – this is very important!
  • Create a sense of community with your business – it forms a connection, sense of pride, and refer-ability for your customers.
  • Marketing at its best is fulfilling a need customers didn’t know they had, or answering a question before it is even asked.
  • Marketing is also about creating value for your service and that unique customer experience.
  • It’s not about how much money you make in your business, it’s about how much you keep and re-invest back into it (literally and figuratively).
  • People open their wallets for your service due to the impact it will have on their lives, so be conscious of this at all times.
  • In order to focus on your results – be clear about what you are really providing, not what you are promoting.
  • As a business, you need to market internally to your staff – the same way in which you do outwardly to your customers.
  • Don’t solve a problem, validate a concern! Key sales tactic: If someone says your product is too expensive, validate their concern and ask them what kind of value they are truly looking for.

DSCN0295Here are some important questions you need to ask yourself as a business owner in regard to marketing and sales:

  • How do you connect the value to your customers outside of your products and services?
  • What are customers thinking when looking at all aspects of my business? This includes website, marketing collateral pieces, articles written about the company, etc.
  • How do I gear my website in a way in which I can extend the customer’s experience and still grow sales?

Always remember – don’t just work in your business, work ON it. 

For any business owners out there reading this article – what are some of the key marketing or sales tactics that have worked (or not worked) for your business?  If your strategies were not initially successful – how did you change them into success stories? Comment below – we’d love to hear from you!

Click on the image below to see a highlight video from this seminar!

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Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.