Learn “How To Drive Your Business Forward So It Doesn’t Drive You Into The Ground” at this FREE Seminar in October 2014

drivingbizforwardsemHave you ever been on a 1st date, it went well – but you didn’t have a 2nd one because there was something missing? This is the same with your marketing. Marketing is a function of creating a true emotional connection, not just posting flyers and social media updates. Join us for a FREE and interactive seminar presented by Jack Gottlieb, President of The Total Solutions Group, Inc.

Learn how to use marketing strategy to drive your business forward, including:

  • How to build a marketing approach/strategy that drives your business
  • Build a brand that creates the connection you want that transitions to the opportunity you want to have
  • Implement a system that will allow you to balance working on your business and still achieve sustainable results

Join us on Tuesday, October 28th at 8:30am for networking and a light breakfast followed by our seminar, “How To Drive Your Business Forward So It Doesn’t Drive You Into The Ground.” The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Business Financial Planning and Budgeting Seminar Summary

DSCN0302Jack Gottlieb, President of the Total Solutions Group, Inc., recently held part two of his interactive and inspirational business seminar series to help attendees put their business ideas on paper and start thinking about the long-term goals they have not only for their businesses, but for themselves. Jack further explained the importance of identifying your business values and goals as well as how you can start digging deeper into the logistics and analytics of your company. It is important to look at the big picture of where money is going, what is profitable and what isn’t – is key in the success of your business.

Check out some of the important information that was covered during the business financial planning and budgeting session of this series:

  • It is imperative that you answer the following questions in order to understand the core of your business. So grab a piece of paper and put your thinking cap on:
    • What is the value you want to create and how are you going to create it?
    • What are your needs vs. your wants?
    • Where is your money coming from and who will make that decision?
    • How are you best utilizing your money?
    • What is your business really about and do you know if you are succeeding?
    • What you insanely passionate about when it comes to your company?
    • What does your business all boil down to? Where is it going and where do you want it to go?
  • Don’t just look at the numbers, look beneath them to see what they mean for your business. Numbers aren’t only associated with money, they mean much more – i.e. customers, sales, marketing, engagement, time, etc.
  • Be SMART when it comes to setting goals: Specific Measure Attainable Relevant Time-Bound
  • There are 5 Cornerstones to every business:
    • 1. Living your core
    • 2. Being relevant
    • 3. Being sustainable
    • 4. Being replicable
    • 5. Being scalable
  • Ask yourself, “What is the REALLY most important goal I’d like to achieve by the end of 2014?”
  • 9 Core Areas of your plan:

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  • You can learn more about a business from what it spends money on, not how much it makes. Great businesses don’t work for money, they have their money working for them. Funding our business and life is the main purpose of money.
  • It’s not about the budget, it’s about the value that money can bring vs. how much it will cost. If it’s worth doing it’s worth measuring!
  • The 5 Levels of Change:
    • 1. Lack of Understanding
    • 2. Creates Uncertainty
    • 3. Leading to Perception
    • 4. Shift in Behavior
    • 5. Performance

Ultimately, in order to truly succeed in business you need to find bigger problems to solve. It’s about making better decisions and mastering your capabilities, not about making money.

DSCN0305Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Marketing and Sales for Business Tips

DSCN0292Recently, Jack Gottlieb – President of The Total Solutions Group, Inc. presented an information packed seminar, which covered significant marketing and sales for business tips.  If you missed the session but would still like to gain some useful insight in marketing or sales for your business, keep reading!

  • The core of a business is the identity of it, its purpose and values.
  • Two important keys for great service are follow through and follow up. If you are doing these two things, it’s not about large quantities of customers – just stay the course and you’ll see results from your follow up.
  • How you deliver your product or service and the way in which it’s used becomes the customer’s experience – this is very important!
  • Create a sense of community with your business – it forms a connection, sense of pride, and refer-ability for your customers.
  • Marketing at its best is fulfilling a need customers didn’t know they had, or answering a question before it is even asked.
  • Marketing is also about creating value for your service and that unique customer experience.
  • It’s not about how much money you make in your business, it’s about how much you keep and re-invest back into it (literally and figuratively).
  • People open their wallets for your service due to the impact it will have on their lives, so be conscious of this at all times.
  • In order to focus on your results – be clear about what you are really providing, not what you are promoting.
  • As a business, you need to market internally to your staff – the same way in which you do outwardly to your customers.
  • Don’t solve a problem, validate a concern! Key sales tactic: If someone says your product is too expensive, validate their concern and ask them what kind of value they are truly looking for.

DSCN0295Here are some important questions you need to ask yourself as a business owner in regard to marketing and sales:

  • How do you connect the value to your customers outside of your products and services?
  • What are customers thinking when looking at all aspects of my business? This includes website, marketing collateral pieces, articles written about the company, etc.
  • How do I gear my website in a way in which I can extend the customer’s experience and still grow sales?

Always remember – don’t just work in your business, work ON it. 

For any business owners out there reading this article – what are some of the key marketing or sales tactics that have worked (or not worked) for your business?  If your strategies were not initially successful – how did you change them into success stories? Comment below – we’d love to hear from you!

Click on the image below to see a highlight video from this seminar!

Screen shot 2014-03-07 at 12.56.10 PM

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Learn Marketing and Sales for Business at this Seminar in February 2014

Key to SuccessAre you looking to learn new techniques to drive sales and publicize your company? Jack Gottlieb, President of the Total Solutions Group, Inc. will be providing top-notch information to help you market your business in this technological and aggressive economy. We invite business owners, those interested in starting a business and professionals in the marketing and sales fields to attend this informational seminar.

During this seminar, you will immerse into and apply the key elements of building a marketing strategy that will provide the foundation needed to build a business in today’s more competitive environment. This will include knowing your customer’s true needs, branding and gaining consistent leads as a result. From there you will develop a more strategic approach to maximizing sales opportunities and relationships with key customers.

Join us on Wednesday, February 26th at 8:30am for networking and a light breakfast followed by our seminar, “Marketing and Sales for Business.” The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

*Please note that this seminar is free of charge for First Financial members to attend. The seminar is open to non-members of the credit union to register and attend, however a $15 fee payable by check or cash will be collected at the seminar and credit union membership will be confirmed for all in attendance at the seminar. Should a non-member wish to become a First Financial member after attending the seminar, $5 will fund their membership deposit and be kept in their base savings account upon membership opening, and the other $10 will go to the First Financial Foundation for scholarships and classroom grants.

“Part 1: Create a Plan to Start Your Dream Business” Seminar Summary

DSCN0267Jack Gottlieb, President of the Total Solutions Group, Inc., recently held an interactive and inspirational business seminar to help attendees put their business ideas on paper and start thinking about the long-term goals they have not only for their businesses, but for themselves. Jack explained that there is more to planning a business than just your business proposal, and it starts with you – what you want to accomplish as an entrepreneur and how you can stand out from other business owners.

Check out some of the important information that was covered during part one of this series:

  • One of the first questions you should ask yourself is – “What is your business reallyabout?” If you don’t know, think about it then write it down – you will constantly refer back to this.
  • The core of a business: purpose and value, what need is being resolved and what value is your business offering?

  • Your ultimate goal: Getting your business to work for you and not you working for your business.

  • Establish the product(s) that you want to offer and what will it do. Figure out what your key products are.
  • Establish the service you want to provide — how you support it and ensure it.
  • Establish the type of experience you want for your customers — how you deliver it and how they use it. Everything is an experience. Build your community around your business.DSCN0269
  • Establish your community – the connection, pride and referrability is imperative to your business. In the long run, you want to have your company grow, impact people and expand.
  • Create a real passion – see it, feel it and live it.
  • If you’re spending money that isn’t helping your business grow, you must re-evaluate your spending patterns.
  • The 3 cornerstones of having a successful business are: want vs. need, value you offer and making a profit.
  • Jack recommended this book for all entrepreneurs: “Rich Dad, Poor Dad” by Robert Kiyosaki.
  • Another question to ask yourself: How does your business attract money, and how are you spending the money coming in?
  • An effective business plan: The way you think, should be the same way you plan, build, and communicate your business.
  • For inspiration, research successful companies such as Disney, Microsoft and Apple and see how they got started.

Click on the image below to see a highlight video from this seminar!

Business Series Part One

Don’t miss out on part-two of this “Building Your Business Dreams” seminar series! “Business Financial Planning and Budgeting” will be held this Thursday, February 13th from 8:30am-10:30am at our Wall Office located at 1800 Route 34 North, Building 3 Suite 302. Time is running out – register here!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Learn About Business Financial Planning and Budgeting in Part Two of Our Seminar Series in March 2014

Business_budgetingAs mentioned in part one of our business seminar series, a business owner needs to understand that despite the explosion of technology, offerings and competition in the marketplace, you still need to be able to set yourself apart. You get so busy working in trying to have a successful business that you don’t spend enough time planning and building a business that is built off of your passion, core need in the marketplace and true value that your customers need. As a result of that, your business is never on solid ground and performance is not optimized.

In part two of this continuation seminar “Business Financial Planning and Budgeting” workshop, you will learn how to create a workable budget as well as a financial plan for your business. You will learn the process and gain the confidence you need to have a sustainable and profitable business that fulfills your dreams, while also creating the value your customers really want.

Due to inclement weather, this seminar (originally scheduled for February 13th) has been postponed to Thursday, March 6th. The session begins at 8:30am for networking and a light breakfast followed by part two of our interactive business series, “Building Your Business Dreams” presented by Jack Gottlieb, President of the Total Solutions Group. The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below. *You do not need to have attended Part 1 in order to attend Part 2.

Register Now!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

*Please note that this seminar is free of charge for First Financial members to attend. The seminar is open to non-members of the credit union to register and attend, however a $15 fee payable by check or cash will be collected at the seminar and credit union membership will be confirmed for all in attendance at the seminar. Should a non-member wish to become a First Financial member after attending the seminar, $5 will fund their membership deposit and be kept in their base savings account upon membership opening, and the other $10 will go to the First Financial Foundation for scholarships and classroom grants.