You Could Win a $100 Visa Gift Card in Our Custom Picture Card Photo Contest!


Share your favorite photo with us! Post your photo on our Facebook page or on Instagram tagging us @firstfinancialnj using #MyFFCustomCard before 11:59pm on 3/13 to be entered into the contest.

Click here to learn more about the features of our Custom Picture Card. If you have any questions, give us a call at 866.750.0100 or email

*To be entered, follow First Financial on Facebook and Instagram. Participants can post a photo on our Facebook page or post a photo on your Instagram then tag @firstfinancialnj using #MyFFCustomCard using the photo that you would like to add to a Custom Picture Card on or before 3/13/15 at 11:59pm. Three (3) photos will be chosen at random to be voted on by all Facebook and Instagram followers until 3/27/15. The photo with the most likes will win and will be notified by the Marketing Department on 3/30/15. Winner will be able to pick up their $100 Visa gift card and eligible to create a free Custom Picture Card and must be picked up in a First Financial branch. All other contest participants are eligible to receive a Custom Picture Card at the discounted price of $3 and also must be picked up in a First Financial branch. If a full relationship Checking Account is opened, you will also be eligible for our Member Incentive plus a free gift. No purchase necessary to enter or claim prize. You must be 18 years or old to enter. One entry per person. See credit union for details.

You Could Win a $50 Visa Gift Card in Our “Keep the Love Alive” Valentine’s Day Contest!


Keep the love alive! Post your comment on our Facebook page telling us what you love most about First Financial and why you’re a member. If you have any questions, call us at 866.750.0100 or email

Good luck!

*To be entered, “Like” and leave a comment on our Facebook page and telling us what you love most about First Financial and why you’re a member on or before 2/9/15 at 5pm. The winner will be randomly selected from the entries and notified by the Marketing Department on 2/10/15. Winner will be able to pick up their gift card in a First Financial branch or receive it via mail. No purchase necessary to enter or claim prize. You must be 18 years or old to enter. One entry per person.

Social Media & E-Tools for the Small Business Owner Seminar Summary

Hand holding a Social Media 3d SphereWe recently held a business seminar presented by SCORE and guest speaker Stephanie Shaffery, president of Flair Marketing. Our presenters discussed important strategies to get your business out there on the web and the do’s and don’ts of social media marketing. Here is some important information you may have missed out on that could be key to helping your business succeed:

• Some great free websites for your business to take advantage of are Facebook, Twitter, YouTube, Pinterest, and Blogging.

• There are many advantages when it comes to using social media. It helps you build relationships with your consumers, establishes your business as a resource, and helps build your brand and show personality.

Blogging – This allows you to share customized information with everyone while humanizing your brand and sharing your expertise on various topics relating to your business. When blogging, make sure you integrate your blog with your website because you never want to have your blog stand alone, you always want it to link back to your main website. You may find it hard to set aside time to write for your blog, but if you try to post at least once a week or every other week to stay active with your audience, you will be in great shape. Don’t be afraid to schedule blog posts ahead of time for each month so you can stay organized and less stressed. Also, make sure the layout and design of your blog is consistent with your webpage to maintain your branding.

Facebook – By using this free tool you are reaching over 1.15 billion users (and that number grows each day). Not only does it give you access to a wide range of consumers, but it allows you to create polls, post events, encourage participation, advertise your website/products/services, and so much more. Try to respond to a wall post within 24 hours – this shows tenacity and punctuality which are great qualities to possess as a business-owner. Remember to keep content fresh and up-to-date, add a cover photo and profile photo (preferably with your logo) and include hyperlinks to boost SEO.

Twitter – You can gain immediate feedback when using Twitter. You can also engage in conversations, promote offers and discounts, and establish your brand. Make sure you do your research before engaging consumers, let everyone on Twitter know who they are talking to (aka that you’re not a robot), and build your Twitter equity and credibility up. Don’t be afraid to follow other companies in your industry and see what they are doing in their businesses – you can use ideas and information from others that could be very valuable.

YouTube – This website can help keep the costs of video production down while providing entertainment and educational value. This also creates another channel for your brand but make sure to keep videos short and concise, and don’t be afraid to experiment with new things. Learn what works and what doesn’t work with your business and take constructive criticism from friends, family, and consumers.

Pinterest – This is a great option for any visual business to share images of your work, products, and/or services. Pinterest is essentially a virtual bulletin board where you can “pin” photos onto various “boards”. For example, if you opened a new restaurant you may want to upload pictures of some of your specialty dishes with an embedded link to your website therefore, when users click on the photo it will automatically bring them to your page. It’s the latest hype right now with over 50 million users and the number three most-popular social network in the U.S behind Facebook and Twitter.

The most important thing to always remember is to thank all of your fans on any social media platform. This lets them know that you appreciate them and their business and gives them a “feel-good-feeling” knowing that you personally recognized them!

For more information visit our Twitter page to view the seminar’s live Twitterfeed and search #MediaToolsSem.

The SCORE Association is a national nonprofit organization with a public service mission to maximize the success of America’s existing and emerging small businesses. SCORE’s 10,500 members provide client counseling and training through a network of 389 chapters, 800 branches, and a national as well as individual chapter Web sites. SCORE has been a resource partner with the Small Business Administration (SBA) since 1964. Their volunteer members, who are both retired, or actively engaged in their business or profession, have many years of experience to bring to bear on helping to create stronger more profitable businesses.

Flair Marketing Group is an award winning marketing firm, specializing in a unique blend of online and traditional marketing to help our clients achieve their sales and marketing goals. They offer marketing consultation and solutions that help your company stand out from the competition.  By focusing on personalized service and customized marketing programs that capture the attention of your target audience, your company is sure to stand out. Their hands-on personalized service encourages client input and makes the client first priority in designing award winning logos, corporate branding and identity, Search Engine Optimization (SEO) friendly website design, development and maintenance.  Along with their highly qualified professional resources, they have decades of knowledge and experience in graphic design, websites, blogging, compelling content creation, social media marketing and SEO.