Learn How to “Get Your Business Off the Right Way” at this FREE Seminar in November 2014

pplDo you have a new business or looking to start one and want to learn some best practices to get your company off the ground? Attend this upcoming free seminar on 11/5 presented by SCORE counselor, Joe Wasilewski and learn how to get your business plan together, tax and accounting advice, and so much more!

Attending this seminar, you will learn:

  • Business Formation Process in NJ; LLC vs Partnership vs Corporation
  • Accounting and Tax Issues for the Start Up Business
  • Business Plan Preparation and Steps

Join us on Wednesday, November 5th at 6pm for our free “Get Your Business Off the Right Way” Seminar presented by CPA, Joe Wasilewski, of the SCORE Association. The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

The SCORE Association is a national nonprofit organization with a public service mission to maximize the success of America’s existing and emerging small businesses. SCORE’s 10,500 members provide client counseling and training through a network of 389 chapters, 800 branches, and a national as well as individual chapter Web sites. SCORE has been a resource partner with the Small Business Administration (SBA) since 1964. Their volunteer members, who are both retired, or actively engaged in their business or profession, have many years of experience to bring to bear on helping to create stronger more profitable businesses.

Learn “How To Drive Your Business Forward So It Doesn’t Drive You Into The Ground” at this FREE Seminar in October 2014

drivingbizforwardsemHave you ever been on a 1st date, it went well – but you didn’t have a 2nd one because there was something missing? This is the same with your marketing. Marketing is a function of creating a true emotional connection, not just posting flyers and social media updates. Join us for a FREE and interactive seminar presented by Jack Gottlieb, President of The Total Solutions Group, Inc.

Learn how to use marketing strategy to drive your business forward, including:

  • How to build a marketing approach/strategy that drives your business
  • Build a brand that creates the connection you want that transitions to the opportunity you want to have
  • Implement a system that will allow you to balance working on your business and still achieve sustainable results

Join us on Tuesday, October 28th at 8:30am for networking and a light breakfast followed by our seminar, “How To Drive Your Business Forward So It Doesn’t Drive You Into The Ground.” The seminar will be held at First Financial’s Corporate Office located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below.

Register Now!

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

Down to Business: What to Consider When Writing a Business Plan

DowntoBizMattMegan

Remember writing term papers in high school or college? You had to prove a point using evidence provided by your research of the topic. In many ways, a business plan is proving the following thesis: “I can successfully operate a sustainable business.” So what research do you need to prove this idea?

  • Market Research – Who are your competitors in the area? What are their prices for comparable services? How will you differentiate your product/service from theirs?
  • Financials – Create realistic projections for the money you will make and lose over the next 3 years. Explain how you came up with these figures, and how they will figure in to the growth of your company. Also include the amount of money you, your partners, and your investors (if applicable) are contributing to the start up.
  • Biographies – Who’s who in the organization? What skills, experience, and talent does each of the business owners/partners bring to the proverbial table? Understand how each person will make the business successful.
    • What are the duties of each person employed by the company?
    • Each person should provide a personal financial statement
    • How will matters be resolved if the partners cannot agree on an issue?
  • Marketing Plan – How will your potential patrons know about your business? How much of your budget is devoted to marketing? Depending on the type of business, will you do traditional advertising, or organic word of mouth marketing?
  • The Company Itself – What product or service are you providing, and how will you be doing this? How did you originally get involved in the industry? What makes this industry a worthwhile use of your time, energy, and money?

These are only a few of the aspects to consider when creating a business plan. You can find many seminars on how to write a business plan for little to no cost at local libraries, local community colleges – particularly Brookdale Community College, and of course at First Financial Federal Credit Union. Formal templates can be found at www.SBA.gov or www.SCORE.org. Use these questions provided, along with one of their templates, to prove your thesis – you can, in fact, operate a successful business…once you have the right plan!

For more information about any of First Financial’s business accounts and services, you can contact Business Development Manager, Matthew Brazinski, at 732.312.1421 or Business Development Officer, Megan Shull, at 732.312.1426 or simply leave a comment below! 

Marketing and Sales for Business Tips

DSCN0292Recently, Jack Gottlieb – President of The Total Solutions Group, Inc. presented an information packed seminar, which covered significant marketing and sales for business tips.  If you missed the session but would still like to gain some useful insight in marketing or sales for your business, keep reading!

  • The core of a business is the identity of it, its purpose and values.
  • Two important keys for great service are follow through and follow up. If you are doing these two things, it’s not about large quantities of customers – just stay the course and you’ll see results from your follow up.
  • How you deliver your product or service and the way in which it’s used becomes the customer’s experience – this is very important!
  • Create a sense of community with your business – it forms a connection, sense of pride, and refer-ability for your customers.
  • Marketing at its best is fulfilling a need customers didn’t know they had, or answering a question before it is even asked.
  • Marketing is also about creating value for your service and that unique customer experience.
  • It’s not about how much money you make in your business, it’s about how much you keep and re-invest back into it (literally and figuratively).
  • People open their wallets for your service due to the impact it will have on their lives, so be conscious of this at all times.
  • In order to focus on your results – be clear about what you are really providing, not what you are promoting.
  • As a business, you need to market internally to your staff – the same way in which you do outwardly to your customers.
  • Don’t solve a problem, validate a concern! Key sales tactic: If someone says your product is too expensive, validate their concern and ask them what kind of value they are truly looking for.

DSCN0295Here are some important questions you need to ask yourself as a business owner in regard to marketing and sales:

  • How do you connect the value to your customers outside of your products and services?
  • What are customers thinking when looking at all aspects of my business? This includes website, marketing collateral pieces, articles written about the company, etc.
  • How do I gear my website in a way in which I can extend the customer’s experience and still grow sales?

Always remember – don’t just work in your business, work ON it. 

For any business owners out there reading this article – what are some of the key marketing or sales tactics that have worked (or not worked) for your business?  If your strategies were not initially successful – how did you change them into success stories? Comment below – we’d love to hear from you!

Click on the image below to see a highlight video from this seminar!

Screen shot 2014-03-07 at 12.56.10 PM

Jack Gottlieb is the President of The Total Solutions Group, Inc. a strategic consulting, training and coaching firm committed to driving a sustainable increase to an organization’s results, value proposition and culture. Jack brings 14 years of proven high level success along with the collective capability of his team and advisory board. Jack has also been one of the highest ranked speakers at various state wide SHRM (Society of Human Resource Managers) Annual Conferences as well as the New Jersey Organizational Development Annual Conferences for the past 7 years. Jack also serves on the Executive Board Collegiate Empowerment which is an educational firm committed to driving systemic change and impact for Colleges and Universities. Jack also is actively involved with two universities. The first is Kutztown University where he is one of the key leaders of the College of Business Advisory Board to support their efforts in further development and expansion. The second is with Rider University with their Center for the Development of Leadership Skills.

“Does Your Website Rock? Or is it Hiding Under a Rock?” Business Seminar this March 2014

website-design-santa-anaStephanie Shaffery, President of Flair Marketing Group will be presenting an in-depth website development and design seminar at our Wall headquarters this March. Website design and programming has come a long way in the past ten years. Many websites today are not performing due to outdated coding techniques and lack of compatibility with today’s modern browsers and platform formats. Attending this seminar you will learn how to generate traffic to your current website or build one from scratch.

Attending this seminar you will learn:

  • The elements of how to design and build and effective website.
  • How to determine if your current website should be updated or if you should invest in a new website.
  • The must-have features to keep your website optimized and current.

Join us on Thursday, March 27th at 8:30am for networking and a light breakfast followed by our seminar, “Does Your Website Rock? Or is it Hiding Under a Rock?” presented by Stephanie Shaffery, President of Flair Marketing Group. The seminar will be held at First Financial’s Headquarters located at 1800, Rt. 34 North, Building 3, Suite 302, Wall, NJ. Space is limited – register below. 

Register Now!

Stephanie Shaffery has built a career in sales and marketing over the past 20 years in a variety of industries including retail and homebuilding. With a focus on providing effective marketing solutions for many types of companies and organizations, Stephanie is dedicated to increasing her clients’ corporate presence and market share. Through her personalized, hands-on attention, her clients enjoy a high level of results with continual improvement through marketing goals and analytics. In addition to her vast sales and marketing experience, Stephanie is an active member of many associations and committees. She is currently Vice Chair of the Shore Builders Association Sales, Marketing and PR Committee, as well as the Chairperson of the Marketing & Communications Committee and Board Member of the Greater Monmouth Chamber of Commerce. As a sponsor and resource partner of SCORE Monmouth, she provides free marketing consultation to small business owners and entrepreneurs and provides a variety of marketing seminars on their behalf.