Select Employee Group Ambassador Spotlight – Birdsall Services Group

Rochelle Trembly - Birdsall

For Rochelle Trembly, Human Resources Coordinator of Birdsall Services Group and First Financial Federal Credit Union Ambassador, credit unions have always been the way to bank. So, naturally, it was a no brainer for her to encourage her employees to choose First Financial and take advantage of its services. She said her employees have responded well to banking with First Financial and are learning a great deal about banking and financial education because of the relationship.

As part of its Select Employee Group relationship, First Financial offers Birdsall both an Ambassador Portal and an Employee Portal as resources for gaining financial education, accessing First Financial and the Online Banking System easily, and much more.

Rochelle explained that she can open the Ambassador and Employee Portals right on her desktop and gain access to brochures, information on current First Financial promotions, links to First Financial’s social media pages and blog, information on financial seminars, and more.

When asked what she enjoys most about the Ambassador Portal, she exclaimed, “Getting rewards for promoting the credit union!”

For more information on First Financial’s Ambassador Portal, visit this blog post.

On the Employee Portal, she said she most enjoys having so many links to First Financial and its promotions right at her fingertips, especially the social media links.

“There are a lot of discounts for credit union members,” she said, as she praised the Invest in America deals in particular. “I promote the portal and credit union at new employee orientation. For $5 in a savings account to join, you can’t go wrong!”*

Additionally, Rochelle was happy to see that her staff is getting financially educated. To assist with this effort, Kathy Zimmer, First Financial’s Business Development Director, and Megan Shull, Business Development Officer, periodically present financial seminars at Birdsall.

“We’ve had a lot of people attend them. There were things that I did not know and I took away a great deal from the last seminar here on [tax deductions, investments, and retirement planning],” she said.

In addition to being excited about First Financial, the passion and dedication Rochelle has toward her job and Birdsall shined all over her face.

“We work hard here, but we have fun. The company does some really great things for us,” she said.

Birdsall has a spot recognition program – where if someone does a great job, they get recognized and receive a $100 gift card. The company also has a wonderful annual holiday party, and this past summer a picnic and outing at Black Bear Lake. Rochelle reminisced on the fun she had jumping in the pool at Black Bear Lake.

“Everyone is a family here. The company has grown so much (it’s been around since 1919), but still feels like a tight knit family,” she said. “We’re here to do our job everyday and we do it with a smile. I try to keep the morale going.”

Rochelle added that Birdsall is diverse and has offices throughout the state that extend to New York. Birdsall has done work for Six Flags Great AdventureRider Universitythe New Jersey Turnpike, and others.

Prior to working in Human Resources at Birdsall nearly 10 years ago, Rochelle worked as a Administrative Assistant at Lucent Technologies, where she worked for six years. When she’s not working, Rochelle enjoys bike riding, gardening, going to the gym — she is a big fan of Zumba! Rochelle holds a 2 year College Diploma in Accounting from Berkeley College.

For more on Birdsall, visit their website.

Business Spotlight and Upcoming Events: Wall Stadium Speedway

Down at the Jersey Shore, the Wall Stadium Speedway is home to great racing and family fun for the surrounding communities and fans of all ages.  From the time the Speedway first began racing in 1950, they have continued to provide a great experience for the fans who flock to the stadium.

Wall Speedway Photo - Racecars

Above Photo Credit: Ace Lane, featured on from 7/28/12

Since it opened, the Wall Speedway was created on 47 acres with the future and safety in mind, featuring banked turns and a one-third mile track.  The track design was developed based on allowing racing car speeds to increase, but also providing a margin of safety.  Over time, the Speedway was altered and updated a few times, adding more safety precautions such as a flat inner loop and a metal guard rail.  Now it hosts many racing events throughout the year.  One of the most recognized races held is the annual Turkey Derby, which takes place each Thanksgiving weekend.  This year will be the 39thrunning of the popular event.

As a family operated business, the Krause family works hard to make sure the needs of the fans are met.  Stated Co-Owner Diane Krause, “Since our family began managing the Speedway in 2011 – we have really placed an emphasis on making sure our fans experience our family friendly, family fun atmosphere.  We want them to have a great time, right in their own backyard!”  And that they will, as Wall Stadium Speedway prides itself on its ability to provide family fun, offering entertainment not just for the diehard fans – but for kids too!  In addition to the races, the Speedway also has a dunk tank, bounce house, face painting, and mini train rides.  The Wall Stadium Speedway also has a new Kid’s Klub, where young racing fans can spend some time playing games, doing arts and crafts, and having all sorts of fun.  The Speedway even has a personal party area for young fans to host birthday parties at the track!

Over the years, the Wall Stadium Speedway has added new equipment, seating, a new sound system and lighting, among other amenities, and has renovated in order to keep the stadium up to date.  They also have plans for a few more new additions in the future – so stay tuned!

Wall Speedway currently races stock cars on Saturday nights in season.  They have two Open Wheel Divisions – Modified and Sportsman Class, as well as Legends, and two Classic Divisions – Factory Stock and Street Stock.  You can view this year’s racing schedule at

With the Corporate Office being right across the street from the Speedway, First Financial partnered with the stadium by sponsoring a #88 Senior Champ Kart in late 2011. Caroline Nickerson (First Financial member since 1965), and mother of driver Roger Nickerson (built the Speedway’s Sunday Go Cart Series Program), approached the credit union’s Business Development team and mentioned her husband, Charles Nickerson was a former First Financial CEO and Speedway enthusiast. She hoped that Mr. Nickerson’s former two vested interests could be combined into developing a partnership.  The credit union couldn’t have been happier to oblige and in addition to sponsoring the company branded Senior Champ Kart for the 2011-2012 season, also sponsored some additional event nights at the stadium in 2012.

1st Financial FCU - Annual Mtg.

Pictured above: Roger Nickerson (center) with First Financial’s Senior Champ Kart, along with Caroline Nickerson (left) and Chris Gall (right).

First Financial is supporting First Responder Night at Wall Speedway on Saturday, August 18th.  We encourage you to stop by the First Financial table this Saturday at the event, and when you “like” us on Facebook and leave a comment about how a First Responder made a difference in your life, you will be entered into a drawing to win a $20 Gift Card to Fins Tropicali Cuisine.*

Please visit Wall Speedway’s website for more information and event schedules.  To contact the Speedway, call 732-681-6400 or e-mail them

*No purchase necessary to enter. One entry per person. Must be 18 years or older to enter. Winner will be randomly selected on or about 8/24/12 from Facebook comments left at in relation to how a First Responder made a difference in the entrant’s life. Winner will be notified by the First Financial Marketing Department.