L to R: First Financial President/CEO, Issa Stephan with 2013 scholarship winner, Christen Corrado
The First Financial Federal Credit Union Foundation (www.firstfinancialfoundation.org) recently awarded a $1,000 scholarship to Christen Corrado of Freehold, who is currently attending Rowan University’s School of Engineering, studying electrical and computer engineering.
Three winners were chosen overall for the First Financial Foundation’s 2013 Erma Dorrer Literary Scholarship.
This year’s scholarship topic was:
Due to heavy competition in New Jersey with banks and financial institutions on every corner, how can First Financial bring in new credit union members? How can we differentiate ourselves and successfully carry out a membership drive within the community to recruit new members? Please answer the question as if you were a First Financial executive – what would you do to educate the local community about the benefits of a credit union membership?
Applicants submitted a written essay or video clip to answer the question, and had to be a member of the credit union by 12/31/12 and about to attend for fall 2013 – or currently attending a 2 or 4 year college anywhere in the country.
Corrado submitted a very creative, professional essay, featuring her own headshot explaining three different ways First Financial could bring in new members – and how new members could benefit from credit union membership at First Financial in the same way she had growing up. In her essay she stated, “First Financial can bring in new credit union members and educate the local community by advertising to emerging high school graduates and their parents, offering rewards and discounts to new and existing members, and sponsoring local events.”
“We are thrilled to be able to aid these admirable and bright young students in their journey of success and education,” said First Financial President and CEO, Issa Stephan. “Our credit union puts a high priority on education, after all – that’s how First Financial began 77 years ago, with a group of schoolteachers in Asbury Park.”