Pictured above: First Financial’s Marketing Manager Jessica Revoir holds the Credit Union’s recent SIAA Award.
First Financial was recently honored with a Silver Service Industry Advertising Award for their Fall 2011 First Edition Newsletter Magazine.
Founded in 2003, SIAA is the only advertising awards program to specifically recognize the achievements of the service industry. Many other advertising awards feature consumer goods, packaged goods and other tangible products. The SIAA specifically recognizes the creativity and communication accomplishments of the service industry.
Nearly 2,000 entries were received in this year’s competition. A national panel of judges reviewed each entry for execution, creativity, quality, consumer appeal and overall breakthrough content.
“We are delighted to know that our ability to communicate clearly to our members in a compelling way has been recognized by a leading industry group,” said Issa Stephan, President and CEO of First Financial. “Our internal marketing team works hard to produce the credit union’s semi-annual newsletter magazine with educational and pertinent content for our members, and it’s great to see these efforts rewarded.”